EffectiveUI Hosts Mobile Strategy Event For Business Leaders

         EffectiveUI Hosts Mobile Strategy Event For Business Leaders

"Making Mobile Meaningful" underscores importance of focusing on overall
mobile strategy to aid in customer loyalty and adoption

PR Newswire

DENVER and NEW YORK, March 13, 2013

DENVER and NEW YORK, March 13, 2013 /PRNewswire/ --EffectiveUI, a leading
user experience (UX) agency, will host a gathering of experts in mobile
strategy and creation, as well as business leaders to discuss how companies
can take the reigns when it comes to mobile and create experiences and
interactions that their customers and employees find valuable. The event will
take place on Wednesday, March 20 at 4:00 p.m. EDT, at BLT Fish in Manhattan's
Flatiron District.

"Making Mobile Meaningful" will explore ways companies can improve their
approach to mobile. Content for the event centers on the idea that mobile
interactions must be part of an overall digital strategy and provide true
value to users – whether through applications or the mobile Web. Team members
from EffectiveUI will lead presentations and breakout discussions on the
following topics:

  oEstablishing a mobile strategy that incorporates business goals, user
    needs and technology considerations
  oHow to uncover the right feature set for your mobile apps and sites to
    best meet the needs of users, and resisting the urge to include all of the
    content and features from your website
  oExamples of mobile strategy done well, and not-so-well

TechCrunch recently reported on a mobile app study that said consumers now
spend more time using mobile apps than browsing the Web on a desktop, and the
time they spend with apps is beginning to challenge the time spent watching

"We're at a critical point when it comes to mobile – companies can either do
it right, or risk losing their audience. Our own research has shown that a bad
mobile experience can significantly impact a consumers' perception of a
brand," said Anthony Franco, president and founder, EffectiveUI. "This event
is meant to open the dialogue and help businesses understand the importance of
a targeted, user-focused mobile strategy that integrates with their digital

During the event, EffectiveUI will also provide a sneak peek at an upcoming
Technology Adoption Profile from Forrester Research, Inc., which will focus on
the challenges IT departments face in modernizing their digital interfaces,
including mobile. Attendees will also receive a free phone case, courtesy of
OtterBox, which is sponsoring the event.

Registration for the event is limited. For more information and to register,
please visit: http://effectiveui-m3-ny-2013.eventbrite.com/#.

BLT Fish is located at 21 West 17^th Street, New York, NY.

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that
simplifies complex experiences, bringing value to people's lives. By
researching and articulating user needs, our team of customer insight, design
and technology services experts create custom applications that improve
digital interactions and enhance emotional engagement with a company and
brand. EffectiveUI works with some of today's top companies – including
American Greetings, Boeing, CenturyLink, eBay, Kaspersky Lab, National
Geographic, NextGear Capital and Water For People – to provide a strategic
vision and to increase revenue, brand awareness, customer loyalty and
usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world's
largest communications services group.

To learn more about EffectiveUI, visit www.effectiveui.com, send an email to
info@effectiveui.com or call 888-310-5327.

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EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product
names may be trademarks of their respective owners.

SOURCE EffectiveUI

Website: http://www.effectiveui.com
Contact: Jill Petersen, EffectiveUI, +1-206-683-5225,
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