Europe's Largest Analytic Data Event: Teradata Universe Conference from 14 to 17 April

Europe's Largest Analytic Data Event: Teradata Universe Conference from 14 to
                                   17 April

Emphasis on Big Data Analytics and Unified Data Architecture (UDA)

Danish author Bjorn Lomborg, Chelsea executive Mike Forde and McKinsey
principal Michael Chui among keynote speakers

PR Newswire

DUSSELDORF, Germany, March 13, 2013

DUSSELDORF, Germany, March 13, 2013 /PRNewswire/ --Teradata (NYSE: TDC), the
world's leading analytic data solutions company, announced today the 18^th
Teradata Universe Conference in Copenhagen, 14 to 17 April. Europe's largest
annual event on analytic data will focus this year on how the global surge in
data analysis is changing every major industry and every aspect of consumers'
daily lives.


The conference will emphasize the technological developments that facilitate
unified data architecture, the advancement that is behind the widespread
adoption of data analytics for decision-making. 

The new powerful Teradata Unified Data Architecture™ (UDA) platform integrates
data from all parts of the organization which enables businesses to pull it
together and turn it into actionable intelligence. The Teradata UDA platform
brings together into a cohesive and transparent architecture Teradata,
Teradata Aster, and Hadoop technology, and best-of-breed tools from Teradata
partners. At Universe, attendees can learn more about this new best-of-breed
platform, making Teradata the first vendor to integrate all types of data into
one unified architecture.

In addition, the conference features numerous workshops and presentations
where the global customer community of Teradata will deliver valuable new
insights on the industry's most recent trends. Attendees will learn from
leading data-driven enterprises, including eBay, LinkedIn, Nike, Unicredit
Group, Telefonica O2, Tesco, and GDF Suez.

"At this year's Universe Conference, we will deliver profound information on
our latest solutions and show best practices from the world's most advanced
companies in the fields of integrated data warehousing and big data
analytics," said Hermann Wimmer, president International, Teradata, and
Chairman of the Conference. "With the UDA recently introduced, we meet the
growing demand for integrated data analytics at a time when everybody is
talking about big data analytics. By making use of the complementary value of
Teradata, Teradata Aster and open source Hadoop, our customers can analyze and
monetize all of their data, including multistructured datasets."

Keynote speakers at the international event at Bella Center, Copenhagen,
Denmark are:

  oBjorn Lomborg, adjunct professor at the Copenhagen Business School, and
    author of best-selling books "The Skeptical Environmentalist" and " Cool
    it!." In his view, data with regard to climate change should help us to do
    good instead of make us only feel good.
  oMike Forde, executive director of Chelsea Football Club, will illustrate
    the influence of data analytics in sports, highlighting how analytics
    drive decision making in today's elite professional football.
  oHow big data analytics is creating value will be laid out by Dr. Michael
    Chui, principal of the McKinsey Global Institute (MGI), McKinsey's
    business and economics research arm, where he leads research on the impact
    of information technologies and innovation on business, the economy, and
    society. Chui has conducted McKinsey research in such areas as big data
    analytics, Web 2.0 and collaboration technologies, and the Internet of
  oRayid Ghani will tell more about how to use data analytics in political
    campaigns, as he did successfully for last year's US Presidential
    Elections serving as chief scientist at Obama for America, with a focus on
    data, analytics, technology, and social media. Most recently, Ghani has
    been involved in projects related to healthcare data mining, social media,
    and enterprise information retrieval.

Two additional keynote speakers are Erik Brynjolfsson, Schussel Family
professor, director at the MIT Center for Digital Business in Cambridge and
chairman of the MIT Sloan Management Review, who will talk about "Big Data:
the Management Revolution," and Stephen Brobst, chief technology officer for
Teradata, who will address the consumer view of big data analytics.
Additionally, attendees will profit from various sessions and interest groups
held by experts of the world's leading data driven companies.

The Conference will begin on Sunday, April 14, with social events, giving the
participants an opportunity to network with their peers. On Monday, April 15,
the day will start with a welcome address by Wimmer, and Scott Gnau,
president, Teradata Labs. In the following corporate address, Mike Koehler,
president and chief executive officer of Teradata, will outline the Teradata
business strategy.

An essential part of Teradata Universe Conference will be the ExpoArea at the
ground floor of Bella Center. Attendees will have the opportunity to meetmore
than 20 Teradata businessand technology partnersshowcasing their latest
applications and solutions and how they work with Teradata.Additionally
sponsors will lead small discussion groups with attendees on the business
challenges and innovative ideas at the Partners Solutions Showcase, located
next to the Expo Area.

At the Teradata booth, attendees will have the opportunity to learn more about
the Teradata Unified Data Architecture, integrated data warehousing,
integrated marketing management and big data analytics.

Further information about Teradata Universe can be found at:

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About Teradata

Teradata Corporation (NYSE: TDC) is the world's leading analytic data
solutions company, focused on integrated data warehousing, big data analytics,
and business applications. Teradata's innovative products and services deliver
data integration and business insight to empower organizations to achieve
competitive advantage. Visit for details.

Get to know Teradata:

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

SOURCE Teradata

Contact: Sandra Ertel, Teradata, +49-172-8238-509,
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