Mu Sigma and MasterCard Advisors Present on Big Data Analytics at GigaOM Structure Data 2013

Mu Sigma and MasterCard Advisors Present on Big Data Analytics at GigaOM 
Structure Data 2013 
Analytic Partners Address How Businesses Can Leverage Big Data to
Drive Customer Acquisition and Continued Loyalty 
CHICAGO, IL -- (Marketwire) -- 03/13/13 --  Mu Sigma
(http://www.mu-sigma.com), the largest pure-play provider of decision
sciences and analytics solutions for global enterprise customers,
announced today it will speak with business partner MasterCard
Advisors at the GigaOM Structure Data Conference, taking place March
20-21, 2013, in New York City, NY. This year's GigaOM Structure Data
will feature 700 of the most senior big data thinkers, practitioners
and technologists as they discuss the most important trends in big
data and how companies can implement them today. 
Zubin Dowlaty, Vice President, Head of Innovation & Development for
Mu Sigma, and Gary Kearns, Group Executive, Information Services for
MasterCard Advisors, will run a workshop titled, "Leveraging Big Data
to Drive Customer Acquisition and Loyalty." Acquiring new customers
and understanding how to deepen customer relationships is growing
more challenging in the sea of big data. Companies are realizing that
analytics based on actual purchase trends trumps methods using simple
demographic data. This session will focus on how data enrichment is
being incorporated into business decisions such as location
expansion, benchmarking to competitors, and defining "best"
customers. 
Who: 
 Zubin Dowlaty, Vice President, Head of Innovation &
Development for Mu Sigma and Gary Kearns, Group Executive,
Information Services for MasterCard Advisors 
What: 
 Workshop: "Leveraging Big Data to Drive Customer Acquisition
and Loyalty"  
Where: 
 Pier Sixty at The Chelsea Piers, New York, NY 
When: 
 Wednesday, March 20 at 1:05 - 1:50 p.m. in the Aquitania East
Suite  
How: 
 For more information on the events or to register, visit
http://event.gigaom.com/structuredata/  
About Mu Sigma  
Mu Sigma, one of the world's largest decision sciences and analytics
firms, helps companies institutionalize data-driven decision making
and harness Big Data. Mu Sigma solves high-impact business problems
in the areas of Marketing, Risk and Supply Chain across 10 industry
verticals. With over 2500 decision scie
nce professionals and more
than 75 Fortune 500 clients, Mu Sigma has driven disruptive
innovation in the analytics industry with its interdisciplinary
approach combining business, math and technology, and its integrated
decision support ecosystem comprised of technology platforms,
processes, methodologies and people. Visit www.mu-sigma.com. 
About MasterCard Advisors  
MasterCard Advisors, a division of MasterCard Worldwide, provides
clients around the world with insights and solutions that drive
business impact and ROI. The company uses advanced analytics and deep
payments expertise to translate data into actionable behavioral
insights and customized services. With more than 80 billion
anonymized transactions processed annually in 210 countries
worldwide, the company leverages aggregated information and a
consultative approach to help financial institutions, merchants,
media companies, governments and other organizations grow their
businesses. For more information, go to www.mastercardadvisors.com. 
About MasterCard 
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in
the global payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. MasterCard's products and solutions make everyday
commerce activities -- such as shopping, traveling, running a
business and managing finances -- easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Cashless Conversations Blog and subscribe for
the latest news. 
Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and
other countries. All other trademarks contained herein are the
property of their respective owners. 
For information, contact:
Gina Rezendes 
For Mu Sigma 
gina@big-swing.com 
+1-617-640-9278  
Marisa Grimes
MasterCard Worldwide
marisa_grimes@mastercard.com
+1-914-249-2024