Vancive Medical Technologies™ Exhibits Digital Healthcare Solutions and Other Products That Inspire Innovation at Healthcare

  Vancive Medical Technologies™ Exhibits Digital Healthcare Solutions and
  Other Products That Inspire Innovation at Healthcare Innovation Expo

             Vancive Looks to 2013 for Multiple Product Launches

Business Wire

CHICAGO -- March 11, 2013

Vancive Medical Technologies™ will showcase new digital healthcare solutions
and discuss future technology developments, as well as exhibit a range of
innovative solutions for commercial partners, developers and manufacturers at
the Healthcare Innovation Expo, March 13 – 14, 2013, ExCel London, Booth 

Metria(TM). Photo courtesy of Vancive Medical Technologies(TM).

Metria(TM). Photo courtesy of Vancive Medical Technologies(TM).

On exhibit will be the Vancive Medical Technologies^™ Metria^™ Informed Health
technology platform, a portfolio of products for physiological monitoring for
a variety of health, wellness and clinical applications. The Metria technology
platform is based on Vancive Medical Technologies’ advanced adhesives,
materials and manufacturing, and includes technologies from Proteus Digital
Health and BodyMedia, Inc.

According to Deepak Prakash, global director of marketing, Vancive Medical
Technologies, several new Metria developments are on tap for 2013.

“We and our partner BodyMedia look forward to our first commercial launch of
Metria technology, which will target weight management and wellness
applications in the U.S.,” says Prakash. “We are also developing the next
generation of Metria products for lifestyle management and clinical

“Another exciting application we are exploring is gaming,” Prakash continues.
“We have partnered with the health gaming company Ayogo on a game that
encourages kids to exercise more. The interest level for the Metria platform
is high in the U.S. and abroad, and addresses a variety of markets, including
the military. We expect to announce these advancements in healthcare sensor
technology in 2013.”

Metria will be featured on Bang Goes the Theory, BBC1, April 8 at 19:30.

In addition to Metria, other products on exhibit include the BeneHold™
Securement and Wound Care Solutions Platform, and Thin Absorbent Skin

The BeneHold Securement and Wound Care Solutions Platform

Vancive’s BeneHold Securement and Wound Care Solutions Platform includes the
new BeneHold Absorbent Wound Dressing Portfolio. The dressings manage lightly
to moderately exuding chronic and acute wounds  and exhibit superior fluid
handling capacity, yet are thin and conformable to enhance patient comfort.
They come in a variety of formulations and constructions to suit different
wound types and conditions.

BeneHold securement solutions, available as components or finished products,
include the BeneHold™ Medical Tape Strips and the BeneHold™ Tube Fixation

Thin Absorbent Skin Adhesive

The Vancive Thin Absorbent Skin Adhesive (TASA) platform utilizes a
proprietary formulation that has adhesion properties and a moisture vapor
transmission rate comparable to traditional acrylic adhesives, while
delivering superior fluid handling capacities (FHC) that support extended wear
time. The fluid handling characteristics prevent moisture build-up to minimize
skin maceration. Vancive will expand this platform into the stomacare market
in the first quarter of 2013 with a soft non-woven backed product that
enhances the comfort, flexibility of ostomy bag flanges while reducing the
profile significantly.

According to Colleen Ward, vice president global marketing, the unique needs
of Vancive customers are at the heart of each product.

“Our exhibit reflects Vancive’s commitment to supporting medical device
manufacturers and end users with technologies that help people be more
connected with and conscious about healthcare. This leads to better results
for everyone. Visitors to Vancive’s booth will see examples of how this
commitment has led to novel solutions and innovations that empower users to
act confidently and which will inspire further innovation throughout the
healthcare industry.”

About Vancive Medical Technologies

Vancive Medical Technologies makes inspired advances that lead to intelligent
results. The business uses the most advanced adhesive and material
technologies to create products that make healthcare easier for everyone.
Vancive Medical Technologies is an Avery Dennison business headquartered in
Chicago, Illinois. For more information, visit

AboutAvery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. Learn more at

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For Vancive Medical Technologies
Media Contact
Bob Giuliano, +1 610-328-1051
Customer Contact
Colleen Ward, + 32 475 35 11 23
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