SodaStream and Cott Announce Strategic Manufacturing Relationship

      SodaStream and Cott Announce Strategic Manufacturing Relationship

Companies will co-develop and produce flavors for SodaStream carbonation
systems at Cott's concentrate production facility in the U.S.

PR Newswire

AIRPORT CITY, Israel and TAMPA, Fla., March 12, 2013

AIRPORT CITY, Israel and TAMPA, Fla., March 12, 2013 /PRNewswire/
--SodaStream International, Ltd. (NASDAQ: SODA), the world's leading
manufacturer and distributor of home carbonation systems, today announced a
strategic agreement with Cott Beverages Inc., a subsidiary of Cott Corporation
(NYSE: COT, TSX: BCB), to produce flavors made specifically for the SodaStream
carbonation system. Cott Corporation is one of the world's largest producers
of beverages on behalf of retailers, brand owners and distributors. The
initial production will consist of existing SodaStream flavors and will take
place at Cott's primary concentrate production facility in Columbus, Georgia.
Terms of the deal were not disclosed.

"SodaStream has done a great job in bringing innovation, choice and
convenience to the consumer via their at-home soda system," stated Jerry
Fowden, CEO of Cott Corporation. "We look forward to working with SodaStream
as they continue to innovate and grow."

"The increasingly high demand for our flavors in America will now be more
easily met by utilizing Cott's manufacturing footprint, and we are proud to
bring production of SodaStream flavors to the USA," stated Daniel Birnbaum,
CEO of SodaStream. "State-of-the-art production, combined with years of
expertise in flavor creation makes Cott an exceptional partner to have as we
increase our syrup capacity to meet growing demand and look to broaden our
product portfolio with new, great tasting flavors."

SodaStream Contact
Yonah Lloyd
Chief Corporate Development and Communications Officer

Cott Corporation Contact
Michael C. Massi
Director of Investor Relations
(813) 313-1786

About SodaStream

SodaStream is the world's leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including 15,000 retail stores in the United States. For more information,
visit SodaStream's IR app features SEC documents,
press releases, videos, presentations, instant notifications and more. To
download the IR App please visit for your iPhone/iPad
or for your
Android mobile device.

About Cott Corporation
Cott is one of the world's largest producers of beverages on behalf of
retailers, brand owners and distributors. Cott produces multiple types of
beverages in a variety of packaging formats and sizes, including carbonated
soft drinks, 100% shelf stable juice and juice-based products, clear, still
and sparkling flavored waters, energy products, sports products, new age
beverages, and ready-to-drink teas, as well as alcoholic beverages for brand
owners. Cott's large manufacturing footprint, substantial research and
development capability and high-level of quality and customer service enables
Cott to offer its customers a strong value-added proposition of low cost, high
quality products. With approximately 4,000 employees, Cott operates
manufacturing facilities in the United States, Canada, the United Kingdom and
Mexico. Cott also develops and manufactures beverage concentrates, which it
exports to over 50 countries around the world.

Forward Looking Statements
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our beverage carbonation systems and consumables in each of the markets in
which we use third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future, competing
products; potential product liability claims if any component of our beverage
carbonation systems is misused; our ability to protect our intellectual
property rights; our being found to have a dominant position in certain
markets which may place limits on our ability to operate; risks associated
with our being a multinational corporation, including fluctuations in currency
exchange rates; our potential exposure to greater than anticipated tax
liabilities; our products being subject to extensive governmental regulation
in the markets in which we operate; adverse conditions in the global economy
which could negatively impact our customers' demand for our products; and
other factors detailed in documents we file from time to time with the United
States Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International, Ltd.
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