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Bloomberg BNA Releases Second Edition of Trademark Dilution Treatise

     Bloomberg BNA Releases Second Edition of Trademark Dilution Treatise

PR Newswire

ARLINGTON, Va., March 12, 2013

"Trademark Dilution: Federal, State, and International Law, Second Edition"
Offers Clear Guidance on the Evolving Laws Governing Trademark Dilution
Protection

ARLINGTON, Va., March 12, 2013 /PRNewswire-USNewswire/ --Bloomberg BNA has
published the Second Edition of Trademark Dilution: Federal, State, and
International Law, Second Edition, to help practitioners sort through the
controversy and confusion surrounding and following the Trademark Dilution
Revision Act (TDRA) of 2006, the ways in which the Act sets the standard for
analyzing federal dilution claims, and the complications that may arise under
state law.

(Logo: http://photos.prnewswire.com/prnh/20120110/DC33627LOGO)

The Second Edition has been revamped and expanded. It offers complete coverage
of federal law, including developments in the law since the TDRA, with a new
chapter that chronicles the recent upsurge in cases in the Trademark Trial &
Appeal Board (TTAB). Revised and new state dilution law chapters are devoted
to defenses and remedies, as well as updated coverage of newly adopted state
laws—particularly those influenced by the most recent Model State Trademark
Bill. International coverage has been revised to include analysis of the laws
in many more countries, while retaining the comprehensive coverage of the
European Union, Canada, and Japan.  This treatise also updates developments in
state dilution laws where several states have adopted the new (2007) version
of the Model State Trademark Bill.

The Second Edition analyzes many major new cases, including:

  oRosetta Stone v. Google, where the Fourth Circuit distinguished its
    well-known case of Louis Vuitton v. Haute Diggity Dog by reversing the
    grant of summary judgment to the defendant on the issues of trademark use,
    fair use, and likelihood of dilution.
  oStarbucks v. Wolfe's Borough Coffee, where the district court rejected a
    federal dilution claim after remand, despite evidence of mental
    association.
  oResearch in Motion Ltd. v. Defining Presence Marketing Group, Inc.; Nike,
    Inc. v. Maher; and Rolex Watch U. S. A. Inc. v. AFP Imaging Corp.,
    analyzing the need for a famous mark, and discussing applications of the
    TDRA factors for dilution by blurring. The first two cases upheld
    oppositions based on dilution, while the third case rejected a dilution
    claim.

Trademark Dilution: Federal, State, and International Law, Second Edition also
analyzes dilution in the TTAB, providing discussions of non-precedential cases
which are useful insights into the TTAB's thought process, even if they cannot
be cited as precedent and it discusses continuing development and use of the
multifactor test for dilution and analyzes lower court applications of the
TDRA. Knowing how courts are using this test is critical to advising clients
and colleagues on the likely outcome of cases.

Trademark Dilution: Federal, State, and International Law, Second Edition is
authored by David S. Welkowitz, a  Professor of Law at Whittier Law School,
Costa Mesa, Ca., who has taught trademark law since 1984 and is an
internationally recognized scholar on trademark dilution law.  This treatise
is available for sale directly from Bloomberg BNA and also is available on the
Bloomberg Law legal research system.

Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of
legal, regulatory, and business information for professionals. In addition to
Trademark Dilution: Federal, State, and International Law, Bloomberg  BNA
publishes: Trademark Infringement Remedies, Trademark Litigation Practice, 
and other treatises in intellectual property law. Visit us online for a free
catalog, call 1.800.960.1220, or send an email request to books@bna.com.

Trademark Dilution: Federal, State, and International Law, Second Edition may
be purchased (852 pp., Hardcover, Order#2103-PR13/$385.00 plus tax, shipping,
and handling) from Bloomberg BNA, Book Division, PO Box 7814, Edison, NJ
08818-7814. Telephone orders: 1.800.960.1220. Fax orders: 1.732.346.1624. A
10% discount is available on print copies of books when ordering from the
website at www.bna.com/bnabooks. Please note that discounts cannot be
combined.

SOURCE Bloomberg BNA

Website: http://www.bna.com
Contact: Anna Bailey, +1-703-341-5767, abailey@bna.com