Introducing Big Brands into Emerging Niche Markets - Research Report on Coke, Pepsi, Dr. Pepper, Monster Beverages and

Introducing Big Brands into Emerging Niche Markets - Research Report on Coke,
             Pepsi, Dr. Pepper, Monster Beverages and SodaStream

PR Newswire

NEW YORK, March 12, 2013

NEW YORK, March 12, 2013 /PRNewswire/ --

Today, Investors Alliance announced new research reports highlighting The
Coca-Cola Company. (NYSE: KO), PepsiCo, Inc. (NYSE: PEP), Dr. Pepper Snapple
Group Inc. (NYSE: DPS), Monster Beverage Corp. (NASDAQ: MNST) and Sodastream
International Ltd. (NASDAQ: SODA). Today's readers may access these reports
free of charge - including full price targets, industry analysis and analyst
ratings - via the links below.

The Coca-Cola Company Research Report

Coca-Cola's Venturing & Emerging Brands team injects entrepreneurial energy
into this 126-year old enterprise as it identifies and builds the company's
next generation of billion-dollar brands. Coke's VEB teams invest in and
builds groundbreaking beverages that satisfy the unmet consumer needs - from
FUZE enhanced juice drinks, Core Power milk-based protein drinks, NOS energy,
to Honest Tea and Zico coconut water, as well as illy issimo ready-to-drink-
coffee beverages. As Deryck van Rensburg, president of VEB states, "We rightly
tend to focus on building our core brands in our core channels. However, we
can't ignore the small entrepreneurial brands popping up in unconventional
outlets -such as health and beauty spas, natural food stores, gyms, yoga
studios and other places our red trucks don't visit." The team's greatest
successes has been the acquisition of FUZE and NOS, with FUZE expected to be a
significant contributor and NOS has become a successful energy brand with a
lot of growth potential ahead. The VEB team also sees its Honest Tea and Core
Power brands as trademarks that are capable of competing in multiple
categories. The Full Research Report on The Coca-Cola Company - including full
detailed breakdown, analyst ratings and price targets - is available to
download free of charge at:
[http://www.investors-alliance.com/r/full_research_report/ed8f_KO]

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PepsiCo, Inc. Research Report

The Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national
non-profit organization, received a $500, 000 donation from PepsiCo thru its
Dream Machine Recycling Initiative. Tim Carey, Senior Director of
Sustainability at PepsiCo., commented, "PepsiCo is honored to provide
continual support to the Entrepreneurship Bootcamp for Veterans with
Disabilities through the Dream Machine Recycling Initiative and to help make
public recycling a more convenient and rewarding process. Through this
program, we have seen amazing results, from the over 5,500 bins and kiosks
located across the country, to the over 600 graduates of the EBV program. We
look forward to helping keep our environment healthy for generations to come."
"It is our mission at the EBV to provide free education to post-9/11 veterans
with disabilities and we are proud that over the past three years we have
continually been able to achieve that goal with the support of PepsiCo and the
Dream Machine Recycling Initiative," said Mike Haynie, EBV founder, IVMF
Executive Director and Barnes Professor of Entrepreneurship at Syracuse
University's Whitman School. "It's rewarding to know that we are a part of
PepsiCo's ongoing sustainability efforts and that simply by recycling through
a Dream Machine, the public gets to do their part to help support these
veterans with disabilities." EBV was founded at Syracuse University's Whitman
School of Management and is operated by the Institute of Veterans and Military
Families. The Full Research Report on PepsiCo, Inc. - including full detailed
breakdown, analyst ratings and price targets - is available to download free
of charge at:
[http://www.investors-alliance.com/r/full_research_report/e4cd_PEP]

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Dr. Pepper Snapple Group Inc. Research Report

An agreement was reached between Dr. Pepper Snapple Group and Mondelez
International Inc. to reacquire the distribution rights for Snapple and
several other non-carbonated beverage brands in parts of Asia-Pacific. "This
agreement enables us to explore opportunities for expanding the presence of
Snapple and other non-carbonated brands in an important region of the world,"
said Jim Johnston, president - Beverage Concentrates and Latin America
Beverages. "Obtaining the distribution rights to Snapple and other brands in
Asia-Pacific gives us a foothold in a growing market that we can tap for
future development over time. The company will have the rights to distribute
Snapple in Australia, Malaysia, China, Hong Kong, Japan, South Korea and
Singapore. Mott's, Mr. & Mrs. T, Clamato, Mistic, Holland House and Yoo-Hoo
will also be distributed in Australia.  The Full Research Report on Dr.
Pepper Snapple Group Inc. - including full detailed breakdown, analyst ratings
and price targets - is available to download free of charge at:
[http://www.investors-alliance.com/r/full_research_report/94c7_DPS]

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Monster Beverage Corp. Research Report

Monster Beverage - maker of Monster Energy, Hansen's Peace Tea, Worx Energy
and Blue Sky - tallied monster earnings for both fiscal full year 2012 and Q4.
The company posted a Q4 net sales rise of 15% to $471.5 million while full
year net sales rose 20% to $2.1 billion. "We are pleased to report another
quarter of solid results," said Rodney C. Sacks, Chairman and Chief Executive
Officer. "While the growth of the energy drink market in the United States has
softened from previous quarters, the Monster Energy brand continues to grow in
excess of market growth. We are also pleased to report that in 2012 gross
sales outside the United States for the Company exceeded $500 million." The
company successfully launched the Monster Energy brand in a number of new
international markets in the last few months and will continue with new
launches this 2013. The Full Research Report on Monster Beverage Corp. -
including full detailed breakdown, analyst ratings and price targets - is
available to download free of charge at:
[http://www.investors-alliance.com/r/full_research_report/31c1_MNST]

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Sodastream International Ltd. Research Report

With energy drinks becoming a fast -growing sector in beverages, SodaStream
has entered a partnership with EBOOST to license EBOOST floors and proprietary
energy blends exclusive for SodaStream. Consumers turn to SodaStream for
smarter, better-for-you alternatives to packaged soda, and we look forward to
attracting new users as we expand deeper into specialty flavor choices," said
Daniel Birnbaum, CEO of SodaStream. "EBOOST is redefining the energy drink
industry with a responsible product that consumers can feel good about
drinking," says Jillian Michaels, EBOOST's Chief Energy Officer. "I've always
supported products that encourage a healthy lifestyle and combining EBOOST
with an innovative and revolutionary product like SodaStream offers a
sparkling new way for consumers to enjoy those products at home. The initial
flavor offerings will be Orange and Super-Berry (Acai Pomegranate) and will be
available on the second half of 2013. The Full Research Report on Sodastream
International Ltd. - including full detailed breakdown, analyst ratings and
price targets - is available to download free of charge at:
[http://www.investors-alliance.com/r/full_research_report/c2bd_SODA]

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Email: press@investors-alliance.com 
Main: +1-(408)-745-7826

SOURCE Investors-Alliance