Tokyu Livable Promotes Global Strategy by Launching Newsletter Delivery
Aimed at Overseas Prospects and Revitalization of English Website
- Enhancing the flow of Japanese real estate investment information -
TOKYO -- March 12, 2013
Tokyu Livable, Inc. announces the launch of a newsletter aimed at foreign
investors and the redesign of our English-language homepage as part of a plan
to promote our global strategy.
The company's Business Solutions Head Office, responsible for the development
of real estate investment services, organized an overseas sales division in
April 2011, and a subsidiary in Shanghai in February 2012 for the purpose of
expanding business opportunities with the rapidly growing investor base in the
East Asian region. In addition, as part of the company's global expansion
strategy, the Global Business Development unit ("GBD") was established in
April of last year. GBD is a new team providing investors from
English-speaking nations in Europe and North America a direct point of access
to Tokyu Livable's real estate investment services.
The delivery of this newsletter is just one of GBD's services. By periodically
providing information about the low-transparency Japanese real estate market
to overseas readers, our goal is to provide foreign investors with a better
understanding of the Japanese market. On Friday, February 8th, of this year,
we delivered our first issue to institutional investors and real estate
professionals located primarily in the U.S., Singapore and Hong Kong. To
expand our network, we will take advantage of overseas real estate media
organizations and provide monthly updates on the Japanese real estate market
to a global audience.
Our English homepage, set up for institutional investors from Europe, the U.S.
and other English-speaking regions, has also been completely renewed as of
Thursday, February 28th. The revitalized English homepage content is organized
into four sections, highlighting Our Services, Our Unit, Our Company and Our
Group Network. Our web content is intended to provide detailed insight into
our company, including information on services provided by GBD and profiles of
key team members.
Our company will continue to meet the diverse needs of domestic and foreign
investors, continually improving the level of service we provide through the
application of the latest information on the Japanese real estate markets.
TOKYU LIVABLE'S ENGLISH HP
Tokyu Livable, Inc.
Hideyuki Sato, +81-3-5293-1864
Global Business Development unit (GBD)
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