New Year, New Shoes, New Onitsuka Tiger
For 2013, Brand Adds Two Updated Models and Relaunches Website
IRVINE, Calif., March 12, 2013
IRVINE, Calif., March 12, 2013 /PRNewswire/ --With the mission of outfitting
trendsetters around the world, Onitsuka Tiger kicks off 2013 with two exciting
launches. The brand is proud to release a new iteration of its classic shoe,
the TIGER CORSAIR®, and a variation of the popular MEXICO 66®, the RIO
RUNNER™. Complementing these introductions, Onitsuka Tiger has revamped the
brand website to feature a more graphic, visual and user-friendly interface
for fans and consumers.
To view the multimedia assets associated with this release, please click
The brand's innovative history inspired the look and feel of its latest
sneakers.In 1969, Dr. Bill Bowerman of Blue Ribbon Sports, makes a proposal
that leads to the development of a revolutionary type of jogging shoe with
high cushioning and comfort.This shoe that offered both good design as well
as new functionality became the center of the worldwide jogging boom of the
1970s. Sports shoes, which had previously only been for competitive use,
became a lifestyle-based fashion item. This epoch-making product was first
called CORTEZ. Then in 1976, the name was changed to TIGER CORSAIR®.
Fast-forward to 2013. The new TIGER CORSAIR® VIN has been updated with a
modern silhouette yet still retains its classic design elements of a slim fit
and long toe. The shoe is also available in a limited edition with iconic
golden thread and classic red stripes reminiscent of the original 1969
version. As the first hero model in the new year, the TIGER CORSAIR® VIN is
now available at select retailers for $80.00.
Continuing to trumpet the brand's most successful products, Onitsuka Tiger has
released a modern-day successor to its popular MEXICO 66® model, the RIO
RUNNER™. This fashionably versatile shoe, available in vivid pop color
combinations, fuses classic Onitsuka Tiger elements with grooves along the
entire sole to improve flexibility and cushioning. The RIO RUNNER™ is
available for purchase at select retailers for a suggested retail price of
Accompanying the new sneaker launches, the recently updated brand website
serves as a digital hub for all Onitsuka Tiger enthusiasts and curious
consumers. The site now features an up-to-the-minute news section with new
release information, brand events and local happenings, as well as a social
media element with a "STYLE" section encouraging fans to capture their fashion
sense on Instagram with the tag #onitsukatiger. Favorite styles will be
featured live on the Onitsuka Tiger website.
"We are especially proud of the enthusiasm and devoted fan base Onitsuka Tiger
has garnered in the years since the brand's inception," said Colin Brickley,
Onitsuka Tiger Sales & Marketing Manager. "Our new shoe styles and more
accessible website help Onitsuka Tiger stay current with its core market and
fans. It sets the brand on the path to success in the months ahead."
You can also experience Onitsuka Tiger on social media through their Facebook
page (https://www.facebook.com/OnitsukaTigerUS) and on Twitter
(https://twitter.com/OnitsukaTigerUS) for the latest brand and product
Onitsuka Tiger shoes are available at select retailers nationwide. Visit
http://www.onitsukatiger.com/en-us for more information.
Onitsuka Tiger, the forerunner of ASICS, was born in 1949.
The brand began with Kihachiro Onitsuka's commitment to promote youth health
Since then, Onitsuka Tiger became synonymous with premium performance in
The legend lives on today as a lifestyle brand in the fusion of Japanese
heritage and modern flair.
With designs ranging from updated classic silhouettes to new styles and
collaborations with like-minded artists and cultural connoisseurs, the spirit
of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and
accessories. Visit www.onitsukatiger.com for more information.
The stripe design featured on the sides of Onitsuka Tiger shoes is a trademark
of ASICS Corporation and is a registered trademark in most countries of the
Onitsuka Tiger Homepage
SOURCE Onitsuka Tiger
Contact: ASICS Public Relations Team, Megan Carroll, Allison+Partners,
Press spacebar to pause and continue. Press esc to stop.