Scoop.it Integrates with MailChimp to Make Email and Content Marketing Easier for Millions of Professionals and Businesses,

Scoop.it Integrates with MailChimp to Make Email and Content Marketing Easier
 for Millions of Professionals and Businesses, Providing them with a Broader
                                    Reach

PR Newswire

SAN FRANCISCO, March 12, 2013

SAN FRANCISCO, March 12, 2013 /PRNewswire/ -- Scoop.it, the leading content
curation publishing platform for professionals and businesses, today announced
its integration with MailChimp -- making it easier to deliver highly relevant
and engaging newsletter campaigns.

Millions of users who now use either platform will be able to use the
integrated solution to quickly create email newsletters from the curated
content that is featured on their Scoop.it topic web pages and send them
directly to customers, prospects or key influencer contacts using their
MailChimp mailing lists. This integrated workflow adds email as a distribution
channel for Scoop.it users' curated content. It also provides MailChimp users
with a way to identify value-adding existing content for their email
newsletters. MailChimp users' content will also benefit from the search and
social discovery functionality built into the Scoop.it platform.

"Most businesses and professionals struggle to simply create one relevant
newsletter per month," said Guillaume Decugis, CEO and co-founder of Scoop.it.
"Add newsletter design, copywriting, copyediting, and form editing to this and
professionals are met with the very challenging problem of a time and
resource-intensive process. Curating and publishing engaging content is a
solution that offers a way to enrich newsletters in an efficient and impactful
way."

"We know that creating successful email campaigns is all about delivering
quality content,"said Neil Bainton, COO of MailChimp. "But that can be
difficult for many small businesses, which are pressed for time as it is.
Scoop.itis a tool that helps users easily find and curate this quality
content. We are excited that Scoop.it's integration with MailChimp offers our
users an easy way to pull together interesting and valuable content for their
email campaigns."

"MailChimp brilliantly simplifies the complexities that used to be involved in
creating and managing email campaigns, making it an ideal partner for us,"
added Decugis.

To benefit all Scoop.it and MailChimp users, the new integration feature is
available as part of the Scoop.it free version, which -- when combined with
the MailChimp "forever free" plan -- results in a completely free, all-in-one
content curation and email newsletter solution. Scoop.it also has added the
integration feature with extended capabilities to its premium plans– all the
while keeping them at their original price points. For more information, visit
http://www.scoop.it/pricing/guided-tour.

About Scoop.it

Scoop.it lets professionals, small businesses, educators and non-profits
express their unique perspectives on topics that matter with beautiful topic
pages, driven by content discovery and curation, social sharing and efficient
content management. With nearly 7 million unique visitors per month, users can
reach a large audience, feed relevant content to their social media channels
including Twitter, Facebook, LinkedIn and Google+ and effectively build their
online presence. For more information or to sign-up as a new user, visit
Scoop.it.

About MailChimp

MailChimp supports more than 2.5 million subscribers worldwide, sending 4
billion messages per month. MailChimp is designed for the do-it-yourself power
user -- someone looking for all of the power of an enterprise application, but
built for anyone to use. MailChimp integrates with many third party
applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram,
SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal
and Google Analytics. And best of all, prices start at free. For more
information, visit MailChimp.com.

Media Contact:
Andrea Corry
TopMind PR
andrea@topmindpr.com
(925) 640-5482

SOURCE Scoop.it

Website: http://www.scoop.it
Website: http://mailchimp.com