Dell Brings Live Performances from The FADER FORT Presented by Converse to Fans Around the World During the SXSW Music and Media

  Dell Brings Live Performances from The FADER FORT Presented by Converse to
  Fans Around the World During the SXSW Music and Media Conference

  *Dell streams live performances from The FADER FORT Presented by Converse
    to the world
  *Live stream available on and at local Austin venues
    during SXSW
  *Dell Precision workstations, Dell PowerEdge servers and Dell UltraSharp
    monitors provide video editing and audio engineering for video production

Business Wire

ROUND ROCK, Texas -- March 12, 2013

Dell is partnering with The FADER FORT Presented by Converse to bring live
performances from the four-day event to music fans around the world via live
stream during the South by Southwest (SXSW) Music and Media conference. The
live streaming, powered by Dell and Intel, will broadcast performances from
some of today’s most innovative and emerging artists, including Schoolboy Q,
Sky Ferreira, Delorean, and more, on on March 12 – 16.

“The FADER FORT is one of the hottest tickets in town this week, and Dell
technology and expertise are effectively opening The FORT doors to the world,”
said Fara Howard, executive director, Consumer and Small Business Marketing,
Dell. “This partnership with The FADER is the perfect opportunity for us to
showcase some of the innovative things we’re doing  with our products in the
music, film and entertainment space, and right here in our own backyard.”

Dell is making The FORT accessible to the local community by providing
technology for public viewing of The FADER FORT by Converse live stream in
popular Austin hangouts, including Birds Barbershops and Jo’s Coffee.

The FADER turned to Dell because of the company’s established expertise in
audio engineering and video editing, including successful live streaming of
music festivals like Lollapalooza, Austin City Limits and Jazzfest; helping
visual effects companies like Pixomondo, SohoVFX and Tippett Studio produce
award winning VFX shots; and enabling audio professionals like Paul
Oakenfold’s lead sound engineer to mix, record and produce music.

“We are excited to partner with The FADER to bring some of the hottest
performances to fans around the world,” said Neil Hand, vice president, Tablet
and Performance PCs, Dell. “With Dell’s high-performance Dell Precision video
editing and audio engineering solutions powering the live stream, fans will
have a front-row experience, with high-quality audio and video, in their
living room, coffee shop or almost anywhere they are.”

Dell and Intel are partnering to provide a complete end-to-end solution that
combines powerful mobile and tower workstations, high-end displays and servers
to handle demanding visual and audio experiences. The audio workflow begins
with microphones capturing sound from the stage, which is then channeled
through an Allen & Heath MixRack and iLive audio console. The signal is
processed in real time by a Waves SoundGrid® audio networking platform
controlled by a Dell Precision M4700 mobile workstation. Two Dell Precision
T5600 tower workstations with dual Intel® Xeon® E5-2630 processors capture all
channels of audio for archival purposes. The final mix is sent from the audio
console to the TriCaster 800 where it is married with the video signal coming
from the cameras onstage.

The content is then sent to two Dell Precision M6700 Covet Edition mobile
workstations, featuring Intel® Core™ i7 Extreme Edition processors, where it
is encoded to a web-friendly format which becomes the final content for the
live stream. Editorial content is built using a Dell Precision T5600 with dual
Intel® Xeon® E5-2630 processors and Avid® Media Composer®. Dell UltraSharp
U2713H and U2413 displays with PremierColor are used for high-definition
display and color correction and all audio and video content is backed up
locally to a Dell PowerEdge R320 server for a true end-to-end solution.

By leveraging standards-based technology from Dell, video editors can save up
to 96.5 percent on video production tasks versus using an Apple Mac Pro,
according to a Principled Technologies study commissioned by Dell. For
example, a Dell Precision T7600, named best video editing workstation by
Videomaker, can render and entire work area for an AVCHD four-layer video in
only 13 seconds compared with six minutes on an Apple Mac Pro¹.

Dell Precision workstations are also designed and certified to run the top
professional digital content creation applications including Avid Media
Composer, Pro Tools, Venue and Interplay; Autodesk Entertainment Creation
Suite; Adobe CS6; Grass Valley EDIUS Pro 6.5 and GV STRATUS Media Application
Framework; and Sony Vegas Pro 11, Sound Forge Pro 10 and SpectraLayers Pro.
With Dell Precision, video and audio pros can complete projects fast with
minimal downtime with the speed of dual socket and multi-core Intel Xeon
processors, up to 512GB² of memory, internal storage and best-in-class
professional grade graphics – all translating to more time to focus on
creativity and not technology.

Additional Quotes:

“Dell Precision workstations with dual  Intel®Xeon® E5-2600 processors
combined with video editing software from companies like AVID, Adobe or Grass
Valley, deliver a compelling solution capable of handling media instantly and
efficiently,” said Frank Soqui, Workstation General Manager, Intel
Corporation. “And, by adding storage technologies like solid state drives,
media and entertainment customers can now edit film, video and file-based
footage faster than they might have imagined possible.”

"As leaders in their respective market sectors, it is natural that Dell and
Waves are partnering to bring the precise professional studio sound of FADER
FORT performances to consumers," stated Jack Joseph Puig, Waves Director of
Creative Innovation. "With Waves’ professional audio expertise combined with
Dell’s industry leading workstations, we can enable professional producers and
engineers in all areas of entertainment audio to do what they do best. We look
forward to continuing to work with Dell to introduce some exciting
technological innovations in audio.”

Additional Information:

  *Dell on Twitter
  *Dell Precision
  *Dell PowerEdge
  *Dell UltraSharp
  *Dell Telecommunications, Media & Entertainment

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

Dell, Dell Precision, PowerEdge and UltraSharp are trademarks of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.

¹ Principled Technologies report commissioned by Dell, August 2012,

² GB means 1 billion bytes and TB equals 1 trillion bytes; significant system
memory may be used to support graphics, depending on system memory size and
other factor


Ashley Blake, 512-363-8941
Lauren Mauro, 512-723-6957
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