Rosetta Stone Announces Office Openings & Organizational Changes to Accelerate Transformation & Technological Innovation

  Rosetta Stone Announces Office Openings & Organizational Changes to
  Accelerate Transformation & Technological Innovation

 San Francisco and Austin locations expected to speed launch of new kids and
                          advanced English products

Business Wire

ARLINGTON, Va. -- March 12, 2013

Rosetta Stone (NYSE:RST) announced today that it is re-shaping its Product
organization and expanding its operational footprint in order to drive
technological innovation and accelerate product development.

A world leader in language-learning technology for schools, businesses and
individuals, Rosetta Stone opened two new offices—one in Austin, TX, the other
in San Francisco, CA—to support the company’s rapid shift toward online,
subscription-based digital learning products. The Austin and San Francisco
locations join Boulder, CO, Harrisonburg, VA and Arlington, VA, as product and
technology hubs for the company.

“We are in the process of transforming Rosetta Stone,” said Steve Swad, the
company’s President and CEO, “and a critical part of that is investing in our
Product organization. By opening offices in Austin and San Francisco— hotbeds
for technology with deep talent pools—we are attracting some of the country’s
best developers and designers to help us strengthen our platforms and bring
innovative new products to market.”

Swad also announced that Rosetta Stone would launch the first of several
products in its kids learning franchise in the late summer of 2013, and would
likely follow with new offerings in intermediate and advanced English before
the end of the year.

As part of re-shaping the organization to enable more innovation, the company
eliminated approximately 70 positions from its Virginia-based Product team.
With a combined capacity to house roughly 100 employees, Rosetta Stone’s new
Austin and San Francisco offices are expected to grow quickly in 2013.

Rosetta Stone now maintains offices in the USA (Arlington, Harrisonburg,
Boulder, Austin, and San Francisco); Europe (London); Korea (Seoul); Japan
(Tokyo); Brazil (Sao Paulo); and United Arab Emirates (Dubai). The company
employs a global workforce of approximately 1,500 people.

About Rosetta Stone Inc.

Rosetta Stone Inc. provides cutting-edge interactive technology that is
changing the way the world learns languages. The company’s proprietary
learning techniques—acclaimed for their power to unlock the natural
language-learning ability in everyone—are used by schools, businesses,
government organizations and millions of individuals around the world. Rosetta
Stone offers courses in 30 languages, from the most commonly spoken (like
English, Spanish and Mandarin) to the less prominent (including Swahili,
Swedish and Tagalog). The company was founded in 1992 on the core beliefs that
learning to speak a language should be a natural and instinctive process, and
that interactive technology can activate the language immersion method
powerfully for learners of any age. Rosetta Stone is based in Arlington, VA.,
and has offices in Harrisonburg, VA, Boulder, CO, Tokyo, Seoul, London, Sao
Paulo and Dubai.


Rosetta Stone Inc.
Investor Contact:
Steve Somers, CFA
Media Contact:
Jonathan Mudd
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