Tripadvisor Reaches 100 Million Reviews And Opinions Milestone

        Tripadvisor Reaches 100 Million Reviews And Opinions Milestone

  PR Newswire

  LONDON, March 12, 2013

LONDON, March 12, 2013 /PRNewswire/ --

Community of Millions Helps World's Largest Travel Site Become First in Travel
to Achieve Content Mark

TripAdvisor® , the world's largest travel site*, today announced it is the
first travel site to reach 100 million reviews and opinions - a more than 50
percent increase year-on-year. Covering more than two million tourism
businesses in more than 116,000 destinations around the world, the site has
candid traveller reviews of hospitality businesses in every country of the
world. Its remarkable scale and freshness of content allows travellers around
the globe to make informed choices, based on the experiences of many, whatever
their destination or personal preferences.

Reviews add confidence and result in better trips

According to a recent study by PhoCusWright ^[ ^1 ^] , commissioned by
TripAdvisor, nearly nine out of ten users (87 percent) agree that TripAdvisor
hotel reviews "help me feel more confident in my decisions." Despite
travellers' increasing expectations and demands, the study also revealed that
eight out of ten users (80 percent) agree that TripAdvisor hotel reviews "help
me have a better trip."

A socially connected world

The benefit of the wisdom of the crowds is increasingly supplemented by the
wisdom of friends, as Facebook-connected users currently submit 35 percent of
new reviews on TripAdvisor. With the integration of Facebook on TripAdvisor,
this means that travellers are able to see and share valuable perspectives
with their own friends and their friends' friends. 

Community spirit

TripAdvisor now has contributions from members living in every country of the
world. Travellers cite their top three reasons for writing hotel reviews ^[ ^1
^] as follows:

1.I feel good about sharing useful information with other travellers
2.I wanted to share a good experience with other travellers
3.I feel that I'm part of the TripAdvisor social travel community

The average review rating on TripAdvisor in 2012 was 4.1 out of five.

"Travellers the world over want to have the perfect trip, and nothing helps
travel planning more than recent reviews from people who have been there
before," says Steve Kaufer, co-founder and CEO of TripAdvisor. "Having 100
million reviews and opinions adds remarkable perspective to any
travel-planning decision, and we thank our passionate community as their
insights continue to increasingly help travellers plan and have the perfect
trip."

The coverage and associated usefulness of the site is set to exponentially
grow as its user and membership base grow. TripAdvisor currentlyhas more than
200 million unique users a month ^[ ^2 ^] , more than 47 million marketable
members (more than 100 percent growth year on year) ^[ ^3 ^] and collects more
than 60 user contributions a minute. 

FACT BOX

  *For a hotel in the top 500 searched destinations on TripAdvisor the
    average number of reviews is 139and the average number of candidphotos is
    53 ^[ ^4 ^] .
  *TripAdvisor features reviews on hotels in every country except Vatican
    City, which has no hotels listed on the site
  *TripAdvisor has restaurant reviews in 99 percent of all countries in the
    world (exceptions: Marshall Islands and Somalia)
  *The site features reviews on attractions in 98 percent of all countries in
    the world (exceptions: South Sudan, Nauru, Equatorial Guinea)
  *16 attractions feature more than 5,000 reviews, with the most reviewed
    being Central Park in New York with 11,993 reviews ^[ ^4 ^]
  *26 hotels feature more than 5,000 reviews, with the most reviewed being
    the Luxor in Las Vegas with 9,904 reviews ^[ ^4 ^]
  *For a hotel in the top 50 searched destinations in the UK on TripAdvisor,
    the average number of reviews is 240 and the average number of candid
    photos is 53.

^[ ^1 ^] Source: According to a September 2012 PhoCusWright survey of 2,739
respondents.Participants for the study were solicited at random through a
pop-up invitation link on TripAdvisor.com

^[ ^2 ^] Source: Google Analytics, worldwide data, January 2013

^[ ^3 ^] Correct as at 10 March 2013

^[ ^4 ^] Correct as at 28 February 2013

About TripAdvisor TripAdvisor ^® is the world's largest travel site*, enabling
travellers to plan and have the perfect trip. TripAdvisor offers advice from
travellers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina under daodao.com . TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands: http://www.airfarewatchdog.com ,
http://www.bookingbuddy.com , http://www.cruisecritic.com ,
http://www.everytrail.com , http://www.familyvacationcritic.com ,
http://www.flipkey.com , http://www.holidaylettings.co.uk ,
http://www.holidaywatchdog.com , http://www.independenttraveler.com ,
http://www.onetime.com , http://www.seatguru.com , http://www.sniqueaway.com
, http://www.smartertravel.com , http://www.tingo.com ,
http://www.travel-library.com , http://www.travelpod.com ,
http://www.virtualtourist.com , http://www.whereivebeen.com , and
http://www.kuxun.cn .

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, January 2013

©2013 TripAdvisor, Inc. All rights reserved.

Contact: Hayley Coleman, UK Senior PR Consultant, TEL: +44(0)20-3194-2150,
Email: hcoleman@tripadvisor.com