Franklin Covey Announces the Acquisition of NinetyFive 5, a Leading Sales Transformation Company

  Franklin Covey Announces the Acquisition of NinetyFive 5, a Leading Sales
  Transformation Company

Business Wire

SALT LAKE CITY -- March 12, 2013

Franklin Covey Co. (NYSE: FC) today announced that it has completed the
acquisition of the sales transformation company, NinetyFive 5 LLC (Bradenton,
FL), as a strategic addition to Franklin Covey’s Sales Performance Practice.
NinetyFive 5’s Sales Enablement Consulting and Coaching Execution System
(“S.U.C.C.E.S.S.”), which includes a subscription-based online tool set, sales
coaching, and both live and virtual training, will be a powerful addition to
Franklin Covey’s world-class, award-winning, sales and sales leadership
training content, and will help client companies to achieve sustained sales
improvement for a list of blue-chip client companies.

We believe this acquisition positions Franklin Covey’s Sales Performance
Practice to be one of the world’s largest sales enablement companies.
NinetyFive 5 has been a successful licensee of Franklin Covey’s sales and
leadership training content for the past six years. As a consequence, the
integration of both companies’ methodologies and organizations are expected to
be highly synergistic for clients.

It addition to NinetyFive 5’s social media assets and Coaching Execution
Playbooks (known as "5 Online," acloud-based learning, practice and execution
platform), it also brings a highly desirable client base of Fortune 1000
clients (NinetyFive 5 was named to Inc. Magazine’s list of the 500 Fastest
Growing Companies in America for 2012).

With companies being continually challenged to improve the value their sales
forces bring to their clients, we believe the new combined Sales Performance
Practice will:

  *Offer a stronger portfolio of enterprise solutions to ensure lasting sales
    transformation in companies from Fortune 500, to small and medium sized
  *Emphasize driving sales through Franklin Covey’s world-wide delivery in
    140 countries
  *Provide a variety of training delivery approaches including live, virtual
    classroom, video-based, train-the-trainer, and self-paced training
    options, including a subscription service
  *Expand its capability to provide coaching to senior sales executives

Bob Whitman, Chairman and CEO of Franklin Covey said, “We are excited about
the combination of Franklin Covey Sales Performance Practice and NinetyFive 5.
Not only does this double the size of our Sales Performance Practice, it also
adds a technology-based subscription service component to support and
implement Franklin Covey’s award-winning sales methodology. We believe this
will add considerable value to our clients, and significantly increase the
scalability and reach of our offerings.”

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based upon management's current expectations and are subject to
various risks and uncertainties including, but not limited to risks and
uncertainties identified and discussed in the Company's most recent Annual
Report on Form 10-K and other periodic reports filed with the Securities and
Exchange Commission. Many of these risks and uncertainties are beyond the
Company’s control or influence. These forward-looking statements are based on
management’s current expectations and the Company undertakes no obligation to
update or revise these forward-looking statements to reflect events or
circumstances subsequent to this press release, except as required as law.

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance
improvement. We help organizations achieve results that require a change in
human behavior. Our expertise is in seven areas: leadership, execution,
productivity, trust, sales performance, customer loyalty and education.
Franklin Covey clients have included 90 percent of the Fortune 100, more than
75 percent of the Fortune 500, thousands of small- and mid-sized businesses,
as well as numerous government entities and educational institutions. Franklin
Covey has more than 40 direct and licensee offices providing professional
services in over 140 countries. For more information, visit


Franklin Covey Co.
Debra Lund
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