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SKYY® Vodka Introduces First-Ever Moscato Grape Infused Vodka, Pairing Two Nightlife Darlings Into A Singular Cocktail

  SKYY® Vodka Introduces First-Ever Moscato Grape Infused Vodka, Pairing Two
            Nightlife Darlings Into A Singular Cocktail Experience

SKYY Infusions Moscato Grape Blends Red Hot Moscato Trend with Top Spirits
Category - Vodka - in Innovative Spring Product Debut

PR Newswire

SAN FRANCISCO, March 12, 2013

SAN FRANCISCO, March 12, 2013 /PRNewswire/ --Expanding its innovative,
award-winning line of infused vodkas, made with natural ingredients, SKYY®
Vodka introduces new SKYY Infusions® Moscato Grape, the first-ever Moscato
grape infused vodka on the market. This vibrant spirit, available this spring,
blends succulent Moscato grapes with premium SKYY Vodka, creating an entirely
new, sexy vodka flavor for nightlife drinking occasions.

The popularity of Moscato wine is exploding in the US. It is the fastest
growing wine category in America, recently jumping to the third most-popular
white wine varietal in the industry. According to Nielsen, Moscato sales grew
73 percent in 2012, the largest gain of any varietal. Consumers and
bartenders have recently discovered a love for the unique Moscato flavor and
are now exploring new and innovative ways of integrating it into their
nightlife and drinking occasions. SKYY Infusions Moscato Grape is the
first-ever infused vodka to combine the number-one flavor in the wine category
with the number-one spirit in the beverage alcohol industry, offering
consumers a new spirit that is perfect for sophisticated cocktail moments,
capturing the current energy behind both vodka and Moscato wine. 

Dubbed "the new Cristal" by the New York Post, Moscato wine has emerged as the
darling of modern hip- hop culture and is glamorized in the lyrics of artists,
including Drake and Kanye West. Malt liquors, cognac and champagne have been
dethroned as the artist's drink of choice as these stars are now seeking
something new, sweet, flavorful and vibrant to embody their evolved nightlife
personality. The urban community has crowned Moscato as their newest
obsession. Being at the forefront of this trend, SKYY is providing fans the
bright Moscato taste they love with the versatility of premium vodka.

"Until now, there has not been the option to serve Moscato as part of a
premium 'cocktail' other than by simply mixing Moscato wine with vodka. SKYY's
newest Infusion provides millennial consumers an easier way to create a
sophisticated Moscato cocktail that combines the loved attributes of Moscato
and SKYY's award-winning vodka," said Jason Daniel, Brand Director, SKYY
Vodka. "Always pushing the envelope with trends and innovation, SKYY Vodka is
the first to infuse the Moscato grape directly into premium vodka, combining
the two nightlife favorites and providing cocktail enthusiasts and party goers
with an easy, delectable cocktail experience."

SKYY Infusions Moscato Grape joins the brand's existing line of premium
flavors, which includes Wild Strawberry, Coconut, Dragon Fruit, Blood Orange,
Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

Since the introduction of SKYY Vodka in 1992, Campari America (formerly Skyy
Spirits) has always been an innovator. With the development of SKYY
Infusions, first released in 2008, Campari America has charted a new course
for flavored vodkas by creating products that cater to the current consumer
trend toward natural, infused products that elevate the taste experience. In
2011, SKYY foresaw the rise of dragon fruit by launching the first ever dragon
fruit infused vodka, SKYY Infusions Dragon Fruit; dragon fruit was recently
named the "super fruit of the year" by TIME Magazine. With the launch of SKYY
Infusions Moscato Grape, SKYY is once again paving the way for new, on-trend
flavor offerings.

SKYY Infusions Moscato Grape will be available in 50ml ($1.99), 375 mL
($10.49), 750mL ($18.49), 1L ($23.49) and 1.75L ($26.99). The launch will be
supported by a fully integrated marketing campaign featuring advertising,
social media activities, and on-/off-premise promotions. The entire SKYY
Infusions collection can be enjoyed simply on the rocks, with club soda, with
7UP^® or in a myriad of other delicious, sophisticated cocktails. For more
information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A.
(Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy Spirits, was
founded in San Francisco back in 1992 by the entrepreneur who invented iconic
SKYY Vodka. The second is the world-famous Wild Turkey Distillery in
Lawrenceburg, Kentucky, where they have been making the world's finest
whiskies since the 1800's. Both companies were purchased by Davide
Campari-Milano and together they form Campari America, which has built a
portfolio unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America manages
Gruppo Campari's portfolio in the US with such leading brands as SKYY® Vodka,
SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American
Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo®
Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba®
Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish
Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®.
Campari America is also the exclusive US distributor of Bowmore® Islay Single
Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen
Garioch® Highland Single Malt Scotch Whisky, McClelland's® Single Malt Scotch
Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu®
Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands responsibly and in
moderation.



SOURCE SKYY Vodka

Website: http://www.skyyvodka.com
Contact: Lisa Gonzalez-Turner, ALISON BROD PUBLIC RELATIONS,
lisa@alisonbrodpr.com or Taylor Gowdy, ALISON BROD PUBLIC RELATIONS,
taylor@alisonbrodpr.com, both at +1-212-230-1800