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Ariba LIVE 2013: Business Gets Social



  Ariba LIVE 2013: Business Gets Social

  Premier global event series designed to help companies plug into Networked
              Economy and drive better commerce kicks off May 6

Business Wire

SUNNYVALE, Calif. -- March 12, 2013

Every consumer has a unique digital profile that identifies and connects them
to the people and services they need to run their daily lives. Businesses have
a similar fingerprint that links them with their customers, suppliers and
other partners. It’s called a Commerce Graph. And on May 6, leading companies
will gather at Ariba LIVE 2013 to figure out how they can use it to make their
mark. Hosted by Ariba, an SAP company and the world’s business commerce
network, Ariba LIVE 2013 is the business commerce event series of the year,
designed to help companies plug into the Networked Economy and drive better
commerce. It all gets started at the Gaylord National Resort and Conference
Center in Washington, D.C. before continuing on to Berlin for a second forum
to be held June 3-5. Registration for both events is open today at:
http://www.aribalive.com

“In today’s global and networked economy, companies have to connect with an
expanded and complex web of partners that they rely on to do business – from
customers and suppliers to banks and employees. And they need to coordinate
processes across these connections and their entire enterprise to ensure that
they can maximize sales, hold down costs, and optimize cash flow,” said Tim
Minahan, Senior Vice President of Network Strategy and CMO, Ariba. “In short,
they need to understand and manage their Commerce Graph. Ariba LIVE 2013 is a
unique series of events designed to help them do just this by providing
insights and practical, actionable information they can use to turn
relationships with customers and suppliers into an efficient and insightful
process and commerce into a competitive weapon.”

Getting Social

Networks are transforming business as dramatically as assembly lines did 150
years ago. And companies of all sizes, across industries and geographies are
plugging into them to drive game-changing improvements in productivity and
profits. An all-star cast of speakers are set to share their experiences in
leveraging business networks to create advantage for their organizations at
Ariba LIVE 2013 Washington, D.C., including executives from:

  * The American Red Cross
  * UPS
  * JetBlue Airways
  * Commonwealth Bank of Australia
  * John Wiley & Sons, Inc.
  * Grainger
  * MSC Industrial Supply Co.
  * Rock Tenn
  * Grupo Posadas
  * Sonoco
  * Flint Hills Resources
  * SHI International Corp.
  * Teleflora

The event will also feature interactive breakout sessions and informal forums
through which attendees can gain a better understanding of how they can buy,
sell and manage cash more efficiently and effectively and connect with their
peers to share best practices.

“It’s no longer just what you know, but who you know and how you connect with
them that drives success,” Minahan adds. “If you want to give your business a
leg up, Ariba LIVE 2013 is the place to be.”

To reserve your place today for this can’t-miss event, visit:
www.aribalive.com

About Ariba, an SAP Company
Ariba is the world’s business commerce network. Ariba combines
industry-leading cloud-based applications with the world's largest web-based
trading community to help companies discover and collaborate with a global
network of partners. Using the Ariba^® Network, businesses of all sizes can
connect to their trading partners anywhere, at any time from any application
or device to buy, sell and manage their cash more efficiently and effectively
than ever before. Companies around the world use the Ariba ^ Network to
simplify inter-enterprise commerce and enhance the results that they deliver.
Join them at: www.ariba.com

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

                                    # # #

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forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
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including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
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© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany
and other countries. Please see
http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for
additional trademark information and notices.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

Contact:

Ariba
Karen Master, 412-297-8177
kmaster@ariba.com
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