OKI Data and Toshiba Tec to Launch New, Jointly-Developed, A4 Color Multifunction Products (MFPs)

  OKI Data and Toshiba Tec to Launch New, Jointly-Developed, A4 Color
  Multifunction Products (MFPs)

Business Wire

TOKYO -- March 11, 2013

OKI Data Corporation and Toshiba Tec Corporation today announced the launch of
their first jointly-developed A4 color MFPs designed for the office market.
The new range of MFPs will be available globally, with shipments to Europe and
Americas scheduled to start from early April. The two companies have a total
global sales target of 30,000 units over the next year.

In recent years, there has been a growing need for cost reduction and
improvements in business productivity which can be achieved through the use of
MFPs. Customers are demanding improved support for solutions that enable print
control, document management and integration into their operational workflow.
Additionally, demand for A4 color MFPs in the global market is expected to
expand by approximately 10% year-on-year. Capitalizing on these trends, OKI
Data and Toshiba Tec have combined their technological strengths and developed
new high performance color MFPs, ideal for the mid to large workgroup segment.

The new MFPs are equipped with Toshiba Tec's controller on OKI Data's unique
LED print engine. The Open Platform technology, achieved through Toshiba Tec's
controller, enables system integrators to develop and provide diverse
solutions to enhance workflow integration. Moreover, the MFP comes with a
large, 9-inch (23cm) color touch screen panel for user-friendly operation.

"OKI Data's alliance with Toshiba Tec strengthens our ability to deliver
comprehensive printing solutions to our enterprise clients," says Takashi
Inoue, General Manager of Products Business Division at OKI Data. "Against the
backdrop of an increasing number of smart devices and cloud based solutions,
we plan to deliver business efficiency, responding to the changing office
printing market needs, through an enhanced product line-up."

"We are pleased to add the new A4 color MFP to our A3 color MFP portfolio,
which ranges from low to mid speed as well as flagship products," says
Hidetaka Nonami, General Manager, Products & Marketing Division of Global
Solutions Business Group at Toshiba Tec. "Toshiba Tec will further expand
areas in which customers can use color MFPs and we will also propose further
usage of MFPs, not only for offices but also for stores and establishments
such as retail and service related areas."

OKI Data and Toshiba Tec will continue joint developments by leveraging their
strengths. Through enhancing product performance and solutions, the companies
will provide printing solutions best suited to their customers' business.

About OKI Data Corporation

OKI Data Corporation specializes in the design, development, manufacture, and
marketing of business printing solutions that empower organizations to
communicate more effectively. A subsidiary of Tokyo-based OKI Electric
Industry (established in 1881 as Japan's first telecommunications
manufacturer), OKI Data fields representatives in 120 countries to offer
innovative, leading-edge products and services worldwide. For more
information, please visit http://www.okiprintingsolutions.com/

About Toshiba Tec Corporation

Toshiba Tec Corporation is engaged in digital product business of the TOSHIBA
group. Expanding its operation for the whole world, the range of products is
formed by POS (Point of Sales) systems for retail industry, in particular
keeping the top market share in Japan, and Barcode printing and RFID (Radio
Frequency Identification) system for manufacturing, logistics and retail
industry, MFP (Multi-function Peripheral) for the office use. Toshiba Tec
keeps creating products at any time for efficient business processes and
innovated new value with customers in mind.


  *The names of the companies and products mentioned in this document are the
    trademarks or registered trademarks of the respective companies and


OKI Electric Industry
Sonomi Kitamura, +81-3-3501-3835
Public Relations Division
Toshiba Tec Corporation
Hiromichi Kato, +81-3-6422-7634
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