Tequila Avion™ Launches Avion Espresso

                    Tequila Avion™ Launches Avion Espresso

Blending the World's Best Tasting Tequila with Fine, Italian Espresso

PR Newswire

NEW YORK, March 12, 2013

NEW YORK, March 12, 2013 /PRNewswire/ --Tequila Avion® is excited to announce
the launch of Avion Espresso Liqueur, which is rolling out in the USA
nationwide this month.Avion Espresso combines Avion Silver Tequila, voted
World's Best Tasting Tequila at the 2012 San Francisco World Spirits
Competition, with fine Italian espresso, creating an ultra-premium,
ultra-smooth espresso liqueur unlike anything on the market.

(Photo:http://photos.prnewswire.com/prnh/20130312/NY75234-a)
(Logo:http://photos.prnewswire.com/prnh/20130312/NY75234LOGO-b)

Catering to consumers' rapidly growing love for espresso, Avion Espresso
provides a lively way to elevate the entertaining, dining and nightlife
experience. Currently, millions of Americans drink espresso-based specialty
coffee beverages daily[i], indicating that espresso is quickly becoming the
sophisticated beverage of choice.

Ken Austin, Founder and Chairman of Tequila Avion, said, "People who know me
understand I am a 'tequila purist.' With Avion Espresso, we decided to have
some fun, break the traditional tequila rules and do something unexpected with
our pure, super high-end tequila brand. To me, it was critical not to cut
corners and to use only the highest quality ingredients including Avion Silver
Tequila and fine Italian Espresso. What we have accomplished with our team in
Mexico is the creation of a special liquid and a beautiful bottle."

Bryan Fry, President and CEO of Pernod Ricard USA, said, "Tequila Avion is a
'rockstar brand' within the Pernod Ricard USA portfolio and has quickly become
a bartender and consumer favorite.The growth trend we see with Avion is
similar to some of the most iconic brands that were built with similar
principles of quality, innovation and excellence. The Pernod Ricard team and
our distributors are passionate about Avion and we look forward to the launch
of Avion Espresso."

Avion Espresso has a touch of sweetness and a clean dry finish.It is 70
proof and is available in 750ml bottles (SRP - $24.99) and, coming shortly,
375ml bottles (SRP - $13.99). It can be enjoyed as a chilled shot, over ice
or in a variety of cocktails, such as:

Avion Irish Espresso
1.5 parts Avion Espresso
1.5 parts Jameson Irish Whiskey
Pour ingredients into a rocks glass over ice. Stir.

Avion Iced Espresso
1 part Avion Espresso
1 part Italian Espresso
1 part soda water
Pour ingredients into a high ball glass over ice. Stir. Serve with or without
milk. Garnish with espresso beans.

Tequila Avion has enjoyed exponential growth and is the fastest growing
ultra-premium tequila in the world[ii].At the 2012 San Francisco World
Spirits Competition, Avion was voted Best Tasting Unaged White Spirit and Best
Tasting Tequila in the World.

For further information on Tequila Avion, or to locate bars, clubs,
restaurants and liquor stores that sell, stock, or carry Tequila Avion,
please visit TequilaAvion.com or email Info@TequilaAvion.com.Fans can also
follow Tequila Avion on Facebook at www.facebook.com/TequilaAvionor on
Twitter @TequilaAvion.

About Tequila Avion:
Tequila Avion® is the ultra-premium tequila that defines a new standard of
quality and taste.Produced with fifth generation agave growers from the
finest Blue Weber agave found in the highest regions of Jalisco, Mexico,
Tequila Avion's distinct flavors are achieved through a combination of
slow-roasting at lower temperatures to protect the natural flavors of the
Avion Agave and a proprietary ultra-slow filtration process which creates an
unusually smooth taste profile. Tequila Avion is available in Silver, Reposado
and Anejo and now Avion Espresso Liqueur.Avion was named Best Tasting Unaged
White Spirit and Best Tasting Tequila in the World at the 2012 San Francisco
World Spirits Competition. In July 2011, Pernod Ricard (RI:EN Paris), the
world's co-leader in wines and spirits, took a minority interest in Tequila
Avion, in addition to receiving worldwide distribution rights. For further
information, or to locate bars, clubs, restaurants and liquor stores that
sell, stock, or carry Tequila Avion, please visit TequilaAvion.com. Fans can
also follow Tequila Avion on Facebook at facebook.com/TequilaAvion or on
Twitter @TequilaAvion. Please drink Tequila Avion responsibly.

About Pernod Ricard USA®:
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with
Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York City and Purchase, New York, and has
roughly 850 employees across the country. Pernod Ricard USA urges all adults
to consume its products responsibly and has an active campaign to promote
responsible drinking. For more information on this, please visit:
www.acceptresponsibility.org.

[i] Source: National Coffee Drinking Trends 2012
[ii] Nielsen 2012

SOURCE Tequila Avion

Contact: Taylor Gowdy of Alison Brod Public Relations, +1-212-230-1800,
taylor@alisonbrodpr.com
 
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