PANDORA's Newest Jewelry Collection Celebrates the Beauty, Enchantment and Romance of Spring

  PANDORA's Newest Jewelry Collection Celebrates the Beauty, Enchantment and
                              Romance of Spring

PR Newswire

COLUMBIA, Md., March 12, 2013

COLUMBIA, Md., March 12, 2013 /PRNewswire/ -- The beauty of spring is in full
bloom at PANDORA with the release of new charms, rings, earrings and pendants
inspired by the oriental beauty of cherry blossoms, enchanted fairy tales,
growing gardens and budding romance.

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Explore the ever-changing splendor of pink cherry blossoms set in sterling
silver or 14k gold or tap into your romantic side with whimsical fairy tale
charms depicting a faraway castle, frog prince, enchanted mouse, fairy tale
book or caged song bird. As with all PANDORA pieces, each charm features a
delicate and lovely level of detail such as a 14k gold crown placed on the
frog prince or a 14k gold crown with a pink cubic zirconia on the bottom of
the castle.

Gardens are planted and bloom during spring as evidenced by the watering can
with a red and green enamel flower and a sweet strawberry charm or cherries
clip which both feature red enamel accents. PANDORA also unveils an
antique-looking hand fan, hair comb, scissors, and cheerleader megaphone, as
well as a Mr. and Mrs. charm in response to consumer requests. The newest
members of PANDORA's animal-inspired charms include a lucky elephant, Scottie
dog or Easter Bunny with a basket full of decorated eggs.

"The spring collection features dozens of options for each woman to create her
own story book tale, accessorize with flowers that never wilt or show the
world her majestic style," said Angel Ilagan, Vice President, Marketing,
PANDORA North America.

Bright, speckled Murano glass dangles add a vibrant pop of color to an
existing bracelet or a chain necklace, and are available in pale shades of
pink or a multi-colored mix of blue, green and purple hues. Women who prefer a
classic gemstone like a pearl, can select from an elegant white cultured pearl
stud earring set in 14k gold or a sterling silver French wire earring with a
delicate pearl detail. The latter can be worn alone or combined with one or
more hanging earring pendants.

Other themes conveyed in the spring collection include ring, earring and
pendant jewelry inspired by the iconic PANDORA crown that appears above the
"O" in the brand name, the love shared among families and sparkling open work

Embrace the renewal and romance of spring by adding to or starting your
PANDORA collection. The new spring pieces start at $35 in sterling silver. To
view the new pieces or locate an authorized PANDORA retailer, visit

For more than 30 years, PANDORA has been making its mark in the international
fine jewelry industry and is world-renowned for its high-quality, hand
finished designs made from genuine materials at affordable prices. The
collections inspire women to embrace their individuality with romantic and
feminine pieces that capture the unforgettable moments of life. The strength
of the PANDORA charm bracelet is the detailed design, the high quality and the
unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings, earrings,
necklaces and watches made from sterling silver and 14K and 18K gold. Perfect
for any occasion, PANDORA jewelry is sold in over 70 countries on six
continents in over 10,300 locations, including approximately 900 PANDORA
branded concept stores. To view the PANDORA collection, build a personal piece
online or locate a jeweler, please visit For news and updates,
find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people
worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where
the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ
OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was
DKK 6.7 billion (approximately EUR 893 million). For more information about
PANDORA, please visit


Contact: Keshia Holland, PANDORA, o: +1-410-309-0200,; or
Heather Woolford, GKV, o: +1-410-234-2519 or m: +1-410-375-2334,