DHX Media Kids TV Properties to be Represented by Icon Promotions in Russia

DHX Media Kids TV Properties to be Represented by Icon Promotions in Russia 
HALIFAX, March 12, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading 
independent producer, distributor and licensor of mainly children's 
entertainment content, announces a multi-year merchandising and licensing 
representation deal with Russian agent Icon Promotions. 
Icon Promotions will represent DHX Media's popular kids TV series Animal 
Mechanicals, Johnny Test and the Richard Scarry collection, which includes 
Vintage Richard Scarry and Hurray For Huckle, at the Russian Licensing Forum 
inMoscow March 13-15. Hurray for Huckle currently airs on local 
broadcaster Carousel, Channel 1, while Johnny Test is broadcast on Cartoon 
Network Russia. Russian SVOD provider TVZOR also carries a host of DHX Media 
Vadim Nayman (Вадим Найман), President of Icon Promotions, 
comments: "It has been great working with all of our colleagues at DHX Media. 
It is a pleasure to work with a like-minded company promoting the growth of 
its high-quality properties in Russia." 
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and 
licensing of family entertainment rights. DHX Media owns, markets and 
distributes over 8,500 half hours of children's entertainment content, and 
exploits owned properties through its consumer products licensing business. 
DHX Media is recognized for brands such as Caillou, Busytown Mysteries, 
Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, 
Rastamouse, and Yo Gabba Gabba!. The company also provides programming for 
Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service 
international licensing agency, Copyright Promotions Licensing Group, (CPLG), 
represents numerous entertainment, sport and design brands. DHX Media has 
offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, 
Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange. 
About Icon Promotions:
Icon Promotions is a company that was created in 2008 by a group of 
enterpreneurs who have been involved in Licensing Activity in Russia and North 
America since 1992.In the past shareholders of our company worked closely with 
such companies as Disney, Rainbow, Sanrio, KHL, NHL, McDonalds and others. 
Enquires: David A. Regan - EVP, Corporate Development & IR +1 902-423-0260 
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ST: Nova Scotia
-0- Mar/12/2013 11:00 GMT
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