Event Report from 83rd Geneva Motor Show: Compact and Refreshing Mobility Concept, 'TOYOTA i-ROAD' -- Idea for Next-Generation

  Event Report from 83rd Geneva Motor Show: Compact and Refreshing Mobility
     Concept, 'TOYOTA i-ROAD' -- Idea for Next-Generation Smart Community

  PR Newswire

  TOKYO, March 12, 2013

TOKYO, March 12, 2013 /PRNewswire/ -- Toyota Motor Corporation and Toyota
Motor Sales & Marketing (Toyota) have premiered the "TOYOTA i-ROAD," an
ultra-compact, tandem two-seater electric vehicle, at the 83rd Geneva
International Motor Show held from March 7 through 17.

(Photo: http://prw.kyodonews.jp/opn/release/201303120444/ )

The TOYOTA i-ROAD, developed under the theme of compact and refreshing
mobility, designed to suit short-distance urban travel while offering
enjoyable, environmentally-friendly mobility. It is not offered just as a
product but as one of the solutions for realizing a next-generation smart

Driving performance demonstrates the features of the TOYOTA i-ROAD at the
Geneva Motor Show.

TOYOTA i-ROAD movie http://www.youtube.com/watch?v=p4ZnaDE4Fxk

Exhilarating Driving PerformanceThe TOYOTA i-ROAD makes an appearance with
rhythmic music and dancing performance. It swiftly turns corners and smoothly
makes a run to the main stage, demonstrating exhilarating driving.

Blog & press releases http://blog.toyota.eu/2013/03/04/i-roll-i-rock-i-road/

Toyota Global Site

About TOYOTA i-ROAD- Developmental backgroundToyota has been researching and
implementing environmentally-friendly mobility solutions for over 40 years.
Whilst Hybrid Vehicles (HVs), Plug-in Hybrid Electric Vehicles (PHEVs) and
Fuel Cell Vehicles (FCVs) are ideal for mainstream use over medium to long
distances, Toyota believes in the feasibility of Personal Mobility Vehicles
(PMVs) including Electric Vehicles (EVs) as one mode of urban transportation
for shorter distances.

Through over 10 years of the research and development of PMVs, the concept of
"seeking to stay close to people" has been developed. Evolving this concept,
the development of the TOYOTA i-ROAD began in July 2010.

- Main featuresThe ultra-compact body offers excellent maneuverability.
Requiring no special driving skills, a new, entirely intuitive active-lean
system provides great response and an exhilarating driving experience.

- Approach to commercializationA three-year collaborative car-sharing project
will start by the end of 2014 in Grenoble, France. Toyota plans to supply
nearly 70 ultra-compact electric vehicles, including the COMS ultra-compact
vehicle produced by Toyota Auto Body, as well as a new vehicle based on the
TOYOTA i-ROAD. For the future establishment of a next-generation smart
community, Toyota will accelerate research and development toward the
practical adoption of the TOYOTA i-ROAD.


Contact:Hiroshi Inagawa, Junya OguraToyota Motor Sales & Marketing
CorporationTel: +81-3-5770-0640Email: Michiaki.Takada@gettyimages.com 
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