Cisco Evolves the Router Into an Application Delivery Platform: ISR-AX Lowers the Barriers for Delivering an Optimal

Cisco Evolves the Router Into an Application Delivery Platform: ISR-AX Lowers 
the Barriers for Delivering an Optimal Application
Experience Anywhere 
New Cisco Integrated Services Router AX (ISR-AX) Converges Network
and Application Services With WAN Optimization Technologies to Enable
Organizations to Meet End User Expectations, Regardless of Where
Applications Are Hosted 
SAN JOSE, CA -- (Marketwire) -- 03/12/13 --  Cisco (NASDAQ: CSCO) --
The application landscape has dramatically changed as businesses
centralize their applications in the data center or move them to the
cloud, and begin to migrate the Internet edge to branch offices for
efficient cloud access. These shifts in application delivery models
are challenging IT's ability to meet the quality of experience
businesses require, and raise new security, performance and
reliability issues. As organizations define their application
strategy, they must evolve their networks to support it, and allow IT
to deliver an optimal end user application experience that keeps
remote employees productive and the business agile.  
To help IT deliver a consistent application experience across all
branches, Cisco is today announcing the Cisco(R) Integrated Services
Router with Application Experience (ISR-AX), which converges routing,
security technologies, and a comprehensive suite of application-level
services into a single-box solution to deliver the essential services
needed at branch offices. ISR-AX enables business-critical
applications to run faster, and provides network-wide visibility and
control for accelerated application deployments, granular performance
monitoring, and rapid resolution without the need for any additional
devices. Ultimately, this solution helps IT lower the barriers for
delivering an optimal experience from anywhere with operational
simplicity and lower total cost of ownership. 
"Because all traffic goes through the router, it offers a streamlined
approach for scaling application services to ensure a high quality of
experience across the network," said Rob Soderbery, senior vice
president, Cisco Enterprise Networking Group (ENG). "With Cisco
ISR-AX, Cisco is redefining the role of the router as the application
delivery platform and providing our customers with a more affordable
solution they can easily deploy across their network." 
Recognizing the market need to deliver these capabilities pervasively
across the network, the Cisco ISR-AX is up to 35 percent less
expensive than alternative vendor WAN optimization appliances. It
allows customers to cost-effectively scale the solution network-wide
to all of their branch offices with many more capabilities. 
"There is an ongoing shift in how applications are being consumed at
the network edge, and how they are being delivered, putting even more
demands on the enterprise network than ever before," said Rohit
Mehra, Vice President, Network Infrastructure of IDC. "IDC believes
today's networks need to evolve to meet the growing demands for
application visibility and performance, which will ultimately result
in improved performance for branch services that require applications
to be pervasive network wide." 
With more than 500,000 worldwide customers and leader in the global
enterprise router market share, the Cisco ISR-AX is uniquely
positioned to build on the success of Layer 2 and 3 converged network
services with Layer 4 through 7 application services, and help IT
utilize the router as the platform to simplify migrating applications
as the business requires. The Cisco ISR-AX is a foundational element
of the Cisco Cloud Intelligent Network that allows IT to prioritize
application traffic to deliver the best user experience by addressing
application specific performance requirements, resulting greater
business agility and employee productivity.  
Cisco routing and WAN optimization technology is making an impact
with businesses across a variety of markets in a variety of unique
Robert Kraft, chief information officer at Skanska USA is one such
customer: "As one of the largest construction and development
networks in the country, we introduce new technology to improve our
business and employee productivity to be a sustainable business and
injury-free workplace. As we automate our processes, adding more
bandwidth was not sufficient and we continued to receive complaints
on performance. Cisco WAAS on ISR G2 has helped us create the
headroom needed to introduce more technology and has resulted in
greater satisfaction from to our end users." 
William Bordeaux, systems administrator, Boxwood Technology
commented, "With up to 5000 calls per week with our clients, Boxwood
requires a total solution that measures voice quality end-to-end on
live calls and analyzes application metrics on critical business
traffic. With Cisco ISR running Application Visibility and Control at
our offices and LiveAction management solution from ActionPacked!
Networks at our data center, we are able to proactively isolate
performance issues before they impact productivity. Voice and data
issues that took hours or even days to resolve before can now be
addressed in minutes." 
Vincent Poulbere, vice president of marketing at SFR, stated, "Our
business customers wanted to move from a 'how many' to a 'what'
visibility. In the past, we provided statistics on how much bandwidth
they used, but they wanted to see what was actually being
transported. To answer this business challenge, we chose the Cisco
AVC technology to build our new Application Visibility Service. The
first reactions we got from our customers are very positive: they
consider this new service user-friendly, fast and simple." 
According to Henry Jo, network architect, Severn Trent Services, "Our
offices are scattered around the U.S., including some in rural
locations where we cannot upgrade the bandwidth even if we wanted.
Cisco WAAS with ISR G2 allows us to use existing bandwidth
efficiently and optimize critical business applications like VDI,
web, files and email. The solution pays for itself. It saves us a lot
of money in bandwidth costs and allows us to meet our end-user
The new Cisco ISR-AX solution includes: 

--  Cisco 3900-AX, 2900-AX or 1900-AX ISR, based on Cisco's ISR G2 router
--  Cisco security license, including VPN, firewall and intrusion
--  Cisco Services-Ready Engine or maximum RAM
--  Products are configurable for additional network services, computation
    or storage

All Cisco 3900-AX, 2900-AX and 1900-AX products are currently
available. Cisco will extend the AX router family to the Cisco 800
ISR, Cisco ASR1000 and Cisco CSR1000V Series, providing application
services for the teleworker, network edge, data center and cloud. 
Supporting Resources: 

--  Visit the Cisco Application Experience Router website
--  Visit Cisco Cloud Intelligent Network website
--  Visit Cisco Enterprise Routing website
--  Read the Borderless Networks blog
--  Follow Cisco Enterprise on Twitter
--  Like Cisco Enterprise WAN on Facebook

Tags/keywords: Cisco, routing, WAN Optimization, Application Visibility
and Control, Application Performance Monitoring, switching, security,
wireless, mobility, cloud, IT, Borderless Networks, Cloud Intelligent
Network, data center virtualization, application centralization,
cloud computing, cloud services, cloud migrations, applications,
BYOD, VDI, WAN latency, virtual desktop 
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