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MarketingSherpa Releases the 2013 Email Marketing Benchmark Report



      MarketingSherpa Releases the 2013 Email Marketing Benchmark Report

1,095 marketing organizations share insights on email practices, strategies
and tactics

PR Newswire

JACKSONVILLE BEACH, Fla., March 12, 2013

JACKSONVILLE BEACH, Fla., March 12, 2013 /PRNewswire/ -- MarketingSherpa's
newly released 2013 Email Marketing Benchmark Report, sponsored by Vocus,
defines the current state of email marketing. Through 209 easy-to-understand
charts, with analyses compiled in ready-to-use slides, the report efficiently
outlines email marketing tactics and strategies of marketers from more than
1,095 B2B and B2C organizations. It includes details such as:

(Logo: http://photos.prnewswire.com/prnh/20121026/CG01004LOGO-a)

  o The volume and types of email marketers are sending
  o Estimated return on investment
  o How email fits into marketing budgets
  o The challenges of integrating email with mobile

The report also reveals missed opportunities, for instance:

  o Fewer than 30% of marketers send post-purchase follow-up
  o Fewer than 15% send emails to re-engage
  o Fewer than 10% sent shopping cart abandonment reminders

Download a free excerpt here:
http://www.meclabs.com/training/publications/benchmark-report/2013-email-marketing/overview

"Though email marketing is a mature tactic, our report shows that marketers
are still learning about it, and haven't fully capitalized upon its
potential," says lead author Brad Bortone, Senior Research Editor, MECLABS.
"This report outlines where marketers are showing gains and where there's room
for improvement, and also highlights ways to leverage this information to gain
a competitive edge."

To purchase, please visit:
https://www.meclabs.com/training/publications/benchmark-report/2013-email-marketing/order

About MarketingSherpa (follow us @marketingsherpa or visit
www.marketingsherpa.com)
MarketingSherpa publishes case studies, Benchmark Reports, exclusive research,
how-to instructional materials, and six content-specific newsletters for more
than 237,000 content, email, inbound marketing, search, B2B and consumer
marketing professionals each week. In its tenth year, MarketingSherpa has been
praised by The Economist, Harvard Business School's Working Knowledge, and
Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa
is part of the MECLABS Group, which offers marketers practical research data
and information, professional training and networking Summits.

About Vocus
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that
helps businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations worldwide
and is available in seven languages. Vocus is based in Beltsville, MD with
offices in North America and Europe. For further information, please visit
http://www.vocus.com or call (800) 345-5572

SOURCE MarketingSherpa

Website: http://www.marketingsherpa.com
Contact: Bethany Caudell, MECLABS, +1-800-517-5531
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