Banorte-Ixe partners with IBM to establish a unique client-centric banking model in Latin America

  Banorte-Ixe partners with IBM to establish a unique client-centric banking
                            model in Latin America

10-year strategic alliance with IBM will allow Banorte-Ixe to set new
standards in customer service, while substantially improving its efficiencies
to achieve levels close to 40% and return on equity above 20%. The deal
combines consulting and IT services and research & development.

PR Newswire

MEXICO CITY and ARMONK, N.Y., March 12, 2013

MEXICO CITY and ARMONK, N.Y., March 12,2013 /PRNewswire/ --Grupo Financiero
Banorte (BMV:GFNORTEO - OTCQX:GBOOY) and IBM (NYSE:IBM) announced today the
signing of a 10-year strategic agreement that will allow the Mexican financial
institution to create a new customer-centric banking model, while
substantially improving its efficiencies to achieve levels close to 40% and
return on equity above 20%.


The agreement – based on the solid growth of Grupo Financiero Banorte – seeks
to create a scalable and sustainable platform to achieve world class
efficiencies as well as high attention levels and segmentation, retention and
contact schemes with its clients, through existing channels and others to be
developed. This agreement establishes an unprecedented transformational
relationship in the Latin America banking industry.

The partnership considers the establishment of a very solid corporate
governance model, which – according to the progress – will monitor the
investment in new projects and the re-routing of existing spending.

Banorte–Ixe seeks to become the bank with the best customer experience and
service not only in Mexico, but also around the world, leading its sector and
setting an example of innovation through smarter use of advanced technologies.

Banorte-Ixe's goal is to deeply understand its clients' needs and offer a
superior customer service to its more than 20 million users through business
analytics solutions. Most importantly, the goal is to develop and offer
personalized products and services better suited for each customer's unique

IBM will enable Banorte–Ixe to differentiate the company to better utilize Big
Data, analytics, cloud computing and social business. The advantages of the
deal extend beyond transformation of the company's customer service model, as
the joint work of both companies will help Banorte–Ixe improve
organization-wide efficiencies and market share, as well as allow the rapid
achievement of its strategic goals involving improved revenue and higher
profitability, in a unique global partnership model.

Banorte-Ixe will experience an outstanding transformation in its operations
and services innovation in the mid term. Transformational services will
primarily focus on client interactions, getting a better knowledge of their
needs and the adoption of better risk processes and technology. At the same
time, operational services will be focused on improved processes, applications
and technology adoption.

"At Banorte-Ixe we start today with a solid business foundation that has
positioned us as the third Bank in the Mexican market. We know it is time to
move to the next level and evolve totally focused on our clients. We are fully
satisfied with the agreement reached with IBM as it joins the best talent,
both from the ranks of IBM and Banorte, and is in line with our ongoing search
for technological tools necessary to attract, retain and serve our customers
in an individualized manner always with the best service and attention,
keeping us at the forefront of innovation," said Alejandro Valenzuela, CEO of
Grupo Financiero Banorte.

"Banorte-Ixe is a forward- thinking organization, seeking to provide its
customers with the best products and services," said Salvador Martinez Vidal,
IBM Mexico Country Manager. "By partnering with IBM, Banorte-Ixe will have
access to the best scientists, engineers and industry experts in the world to
help transform their business and become one of the most competitive banks in
its market. This deal raises the bar for a new level of innovation in the
Mexican market."

IBM and Banorte signed the deal in Q1 2013.

About Banorte-Ixe
Grupo Financiero Banorte (GFNorte) is one of the leading Institutions in
Mexico. After merging Ixe Financial Group, it became the third largest
financial group in the country and the largest Mexican-controlled, with a
network of over 1,300 branches, over 6,700 ATMs and 110,000 POS terminals.
GFNorte offers products and brokerage services, wealth advisory, investment
companies, leasing and factoring, warehousing, insurance, pensions and
retirement savings. It is one of the banks with the best asset quality
indicators of the Mexican financial system and has high levels of
capitalization and liquidity.

About IBM
For more information, please visit:
Twitter: @ibm_mx
Facebook: IBM Ciudades Mas Inteligentes

Media Contacts:
Alejandro Vazquez Salido
+52 (55) 5268 1663

Ayax Carranza Segura
+52 (55) 1103-4000 Ext. 2741

Leslie J. Monreal-Feil
IBM United States
+ 1 (561) 862-3074

Carola Schaub
IBM Latin America
+57 (1) 628-1484

Juan Carlos Zamora
IBM Mexico
+52 (55) 5270-3471


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