CMO Council Teams With NetLine for Content Syndication

CMO Council Teams With NetLine for Content Syndication 
Partnership Expands Distribution of Thought Leadership Reports to
15,000 Web Publishing Channels; Adds Precision Targeting and
Reporting Capability to Maximize Content ROI 
PALO ALTO, CA -- (Marketwire) -- 03/12/13 --  The Chief Marketing
Officer (CMO) Council, the leading global community for strategic
marketing decision makers, today announced an extended content
syndication service powered by NetLine, the top BtoB multi-channel
advertising network that includes more than 15,000 website
properties, reaching a monthly audience of 75 million unique
visitors. 
NetLine's partnership with the CMO Council will offer program
sponsors, campaign underwriters and thought leadership marketers an
expanded, multi-channel content delivery network that supplements the
2,200 affiliates and channels already served by the CMO Council.
Using NetLine's audience analytics engine and targeting technology,
the CMO Council will be able to more precisely promote its reports,
studies and white papers through BtoB websites, blogs, email, and
social and mobile channels.  
"Improving content consumption and ROI is the new mandate for
marketers," noted Donovan Neale-May, Executive Director of the CMO
Council, which is a prolific producer of peer-based research studies
and reports. "Authority leadership marketing requires companies to
package and deliver their content in new device-specific, interactive
formats that maximize engagement, response and sharing. Content
marketers also need to be more precise in how they reach qualified
and predisposed executive content consumers, and NetLine's targeting
and lead tracking systems support this." 
NetLine and the CMO Council will collaborate to offer a turnkey,
fully integrated content origination, publishing and distribution
service. This will leverage the rich intellectual capital base of the
CMO Council, which regularly surveys, audits and reports on the views
of its 6,500 members in more than 110 countries. These chief
marketing executives control more than $350 billion in annual,
aggregated marketing spend. The council publishes a monthly eJournal,
Marketing Magnified, and a quarterly digital magazine, PeerSphere.
The council's content is promoted to a database of 50,000 tactical
marketers, academics and agency personnel worldwide.  
Together with NetLine, the CMO Council will now offer program
sponsors an expanded multi-channel delivery capability to maximize
content consumption and response through email, multiple websites,
webinars, events/conferences, dinner dialogues, online professional
networks, social media, mobile devices, e-newsletters, display
advertising and organizational affiliates. NetLine's pipeline
performance infrastructure is used by leading BtoB marketing and
media agencies including Adobe, Citrix, Google, Hewlett-Packard,
HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec.  
NetLine's content distribution network spans multiple industries and
reaches many functional areas -- such as IT, finance, back-office
operations, sales and service/support -- that are critical to
marketing operational effectiveness, digital marketing innovation,
data integration and insight gathering, as well as customer
experience/relationship management. NetLine goes beyond standalone
lead generation, providing a full suite of pipeline development
services, including lead verification, cultivation and conversion. 
"Our audience-targeting technology uses three layers of sophisticated
analytics to pinpoint the right prospects, avoid fraud, minimize
waste and deliver results," notes Robert Alvin, CEO and Chairman of
NetLine. "This embraces demographic, contextual and conversion
targeting criteria to maximize the relevance of content with the
right audience and digital channel of engagement. We also offer
innovative techniques for increasing the prominence and consumption
of content on our partner sites."  
More information on the CMO Council's extended content syndication
service and pipeline performance partnership with NetLine can be
obtained from Bryan DeRose, Vice President of Business Development
for the CMO Council (bderose@cmocouncil.org, 650.433.4144). 
About the CMO Council
 The Chief Marketing Officer (CMO) Council is
the only global network of executives specifically dedicated to
high-level knowledge exchange, thought leadership and personal
relationship building among senior corporate marketing leaders and
brand decision-makers across a wide range of global industries. The
CMO Council's 6,500-plus members control more than $350 billion in
aggregated annual marketing expenditures and run complex, distributed
marketing and sales operations worldwide. In total, the CMO Council
and its strategic interest communities include more than 35,000
global executives in more than 110 countries covering multiple
industries, segments and markets. Regional chapters and advisory
boards are active in the Americas, Europe, Asia-Pacific, Middle East,
India and Africa. The council's strategic interest groups include the
Coalition to Leverage and Optimize Sales Effectiveness (CLOSE),
Mobile Relationship Marketing (MRM) Forum, LoyaltyLeaders.org,
CMOCIOAlign.org, Marketing Supply Chain Institute, Customer
Experience Board, Digital Marketing Performance Institute,
GeoBranding Center, Brand Inspiration Center and the Marketing
Science Leadership Center. More information on the CMO Council is
available at www.cmocouncil.org. 
About NetLine Corporation
 NetLine is the number one online B2B
multi-channel advertising network, providing targeted branding and
high-quality lead generation. As proven experts in B2B online demand
generation, NetLine enables clients to increase their sales
opportunities and accelerate the sales pipeline. Utilizing innovative
targeting technology, they provide unmatched reach to a network of
more than 15,000 website properties and 75 million monthly unique
visitors. NetLine helps companies reach their future customers by
distributing content through their network via publisher sites,
expert blogs, mobile, social media and email. NetLine's services have
attracted clients such as Adobe, Citrix, Google, Hewlett-Packard,
HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec. Founded in
1994, NetLine Corporation is privately held and headquartered in Los
Gatos, California, with operations across the globe. For more
information, visit http://www.netline.com. 
Media Contact:
Crystal Berry
CMO Council
Director, Communications and Marketing Programs
+1.650.433.4149
cberry@cmocouncil.org