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Colony Capital And DIRECTV To Significantly Improve LodgeNet Service Via Unique Strategic Partnership



   Colony Capital And DIRECTV To Significantly Improve LodgeNet Service Via
                         Unique Strategic Partnership

Expanded Relationship Extends Beyond Programming To Include Product
Development And Financing Options For Hotels

PR Newswire

EL SEGUNDO and SANTA MONICA, Calif. and SIOUX FALLS, S.D., March 12, 2013

EL SEGUNDO and SANTA MONICA, Calif. and SIOUX FALLS, S.D., March 12, 2013
/PRNewswire/ -- With its acquisition by private equity firm Colony Capital
("Colony") scheduled to close in less than a month, LodgeNet Interactive
Corporation ("LodgeNet") today announced an expanded strategic relationship
with DIRECTV that will provide its hospitality and healthcare customers with
upgraded products and services, as well as a unique financing program to
facilitate upgrades to HDTV service at little or no out-of-pocket capital
expense to its customers. Together with DIRECTV's unparalleled programming,
marketing and technology capabilities and Colony's extensive hospitality
experience and expertise, LodgeNet will materially enhance the value it offers
its industry-leading network of over 1.4 million hotel and hospital rooms in
the U.S. and Canada.

(Logo: http://photos.prnewswire.com/prnh/20080115/AQTU120LOGO)

The expanded relationship will take effect following Colony's acquisition of
LodgeNet, expected to be completed in late March, subsequent to LodgeNet
emerging from a pre-packaged restructuring process.

"As partners, LodgeNet and DIRECTV will combine their complementary resources
to offer customers options not currently available in the hospitality and
healthcare markets," said Richard Nanula, a Principal with Colony Capital.
"These enhancements will help reestablish hospitality-based TV as the
preeminent viewing experience, a distinction it held when the company first
introduced pay-per-view and video-on-demand to the marketplace over 20 years
ago."

Beyond the financing program, hotels and hospitals will be offered new a la
carte programming options, including DIRECTV's exclusive NFL Sunday Ticket and
other exclusive content, as well as other unique revenue-generating and
connectivity options. The partners are also committed to work together to
develop an industry leading open architecture technology platform that
provides hotels with innovative tools and empowers a superior guest experience
for today's technology-savvy travelers. 

LodgeNet customers will also soon notice a new user interface, more consistent
with that offered by DIRECTV to its residential customers, as well as an
expanded level of support provided by DIRECTV's nationwide operational
infrastructure and customer support excellence, ranked as superior to cable
for 11 years running by ACSI (American Customer Satisfaction Index).  

"We look forward to working with LodgeNet and Colony to create an in-room
video experience that truly differentiates our hospitality and healthcare
partners from their competitors, while significantly growing DIRECTV's
commercial business," said Paul Guyardo, Chief Revenue and Marketing Officer
for DIRECTV. "This partnership provides yet another opportunity to build a
phenomenal experience reflective of the DIRECTV brand."

About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 35 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 20 million customers access to
more than 185 HD channels and Dolby-Digital^® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award
winning technology and higher customer satisfaction than the leading cable
companies for 11 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela,
Colombia, and other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled digital
television experience to more than 15 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks (Northwest,
Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit
www.DIRECTV.com.       

About LodgeNet
LodgeNet Interactive is the leading provider of interactive media and
connectivity services to hospitality and healthcare businesses and the
consumers they serve. Recently named by Advertising Age as one of the Leading
100 U.S. Media Companies, LodgeNet Interactive serves approximately 1.5
million hotel rooms worldwide in addition to healthcare facilities throughout
the United States. The Company's services include: Interactive Television,
Broadband and Advertising Media Solutions along with nationwide technical and
professional support services. LodgeNet Interactive owns and operates
businesses under the industry leading brands: LodgeNet, The Hotel Networks and
LodgeNet Healthcare. For more information, please visit www.lodgenet.com.

LodgeNet and the LodgeNet logo are registered trademarks of LodgeNet
Interactive Corporation. All rights reserved.

Special Note Regarding Forward-Looking Statements
Certain statements in this press release constitute "forward-looking
statements," including, without limitation, statements regarding the Company's
investment agreement with the Colony Syndicate and the Company's proposed
recapitalization, the Company's ability to continue operations during the
pendency of the bankruptcy case, and the effect of actions of the Bankruptcy
Court on the Company's assets and operations.

Such forward-looking statements are subject to risks, uncertainties and other
factors that could cause the actual results, performance or achievements to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the Company's ability to comply with the terms of the investment
agreement with the Colony Syndicate, including the conditions to closing,
which require, among other things, that the Company maintain a certain minimum
amount of liquidity, maintain certain material contracts, and obtain the
Bankruptcy Court's approval of its Chapter 11 plan of reorganization; the
Company's ability to obtain Bankruptcy Court approval with respect to its
motions in the Chapter 11 proceedings; risks associated with third party
motions in the Chapter 11 proceedings, which may interfere with the Company's
ability to consummate its plan of reorganization; the potential adverse
effects of the Chapter 11 proceedings on the Company's business, customer
relationships, liquidity or results of operations; continued compliance with
conditions for funding under the debtor-in-possession financing facility; the
ability to execute the Company's business and restructuring plan to achieve
desired cost savings and additional capital to improve liquidity; and other
factors detailed, from time to time, in our filings with the Securities and
Exchange Commission. For any of the foregoing reasons, our anticipated results
may not meet our expectations. These forward-looking statements speak only as
of the date of this press release. We expressly disclaim any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements contained herein to reflect any change in our
expectations with regard thereto or any change in events, conditions or
circumstances on which any such statement is based.

SOURCE LodgeNet Interactive Corporation

Website: http://www.lodgenet.com
Contact: Ann Parker, Director, Corporate Communications, +1-605-988-1000,
ann.parker@lodgenet.com; or Darris Gringeri, Vice President, Public Relations,
DIRECTV, +1-212-205-0882, dagringeri@directv.com
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