Pitney Bowes White Paper Explores Advantages of Print Management Outsourcing
Print Management Solutions Deliver Significant Cost Savings While Enhancing
Marketing Effectiveness, Mitigating Risk and Ensuring Compliance
STAMFORD, Conn. -- March 12, 2013
Pitney Bowes (NYSE: PBI) today released a white paper, “The Power of Print
Outsourcing,” that provides insight on how organizations can optimize their
marketing communications through print management outsourcing. Print
management outsourcing includes consulting services that optimize print
production and distribution, coordinate print with communications across all
channels, and leverage print spending to generate significant savings.
“Although there is a dramatic shift to digital communications, print continues
to be a critical part of the marketing mix,” said Patrick Fogarty, vice
president, Marketing Lifecycle Solutions, Pitney Bowes. “Chief Marketing
Officers agree that reaching customers and prospects effectively requires a
flexible multi-channel communications strategy. There is significant
opportunity to better leverage an enterprise’s print spend to drive more
effective communications through supply chain and distribution optimization
and integration across all channels. Print management outsourcing can save
clients up to 30 percent, while enhancing quality, reducing risk and ensuring
The white paper explores why marketers are increasingly turning to outsourcing
solutions for improved print management, the ways in which print management
outsourcing can drive improvements in customer communications management
overall, and the key factors for consideration in selecting a print
outsourcing or, more accurately, a print management services provider.
To learn more about print management outsourcing services or to download a
complimentary copy of “The Power of Print Outsourcing,” visit
Pitney Bowes Management Services designs, implements and operates innovative
communication, document and mail management solutions that help companies
around the world drive business process efficiencies, increase productivity,
reduce costs and improve customer satisfaction. Pitney Bowes was recently
ranked as one of the world's top outsourcing providers by the International
Association of Outsourcing Professionals® (IAOP®).
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue. The
company’s solutions for financial services, insurance, healthcare,
telecommunications, legal, public sector and retail organizations are
delivered on open platforms to best organize, analyze and apply both public
and proprietary data to two-way customer communications. Pitney Bowes is the
only firm that includes direct mail, transactional mail, call centers and
in-store technologies in its solution mix along with digital channels such as
the Web, email, live chat and mobile applications. Pitney Bowes has
approximately USD$5 billion in annual revenues and 27,000 employees worldwide.
Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
Pitney Bowes Inc.
Barbara Hannan, 203-351-7467
Manager, External Communications
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