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Sleep Innovations Launches First Line of Mattresses in Kohl’s Sacramento Stores

  Sleep Innovations Launches First Line of Mattresses in Kohl’s Sacramento
  Stores

   Gel-Memory Foam, Affordable Mattresses Brings Unsurpassed Comfort to the
                                   Bedroom

Business Wire

WEST LONG BRANCH, N.J. -- March 12, 2013

Sleep Innovations, a market innovator in designing and manufacturing proven
sleep solutions and comfort products, announced today that Sleep Innovations’
12-inch Gel-Memory Foam Mattress will be the first mattress to be offered at
all Kohl’s Sacramento-area locations.

Most memory foam mattresses can cost thousands of dollars. Consumers can now
turn to Sleep Innovations for a mattress made of high quality materials at
Kohl’s affordable prices. Sacramento Kohl’s locations also feature in-store
displays, allowing consumers to touch and learn more about the mattress’
benefits.

Designed to provide an exceptionally comfortable sleep experience, the
Gel-Memory Foam Mattress consists of 10 inches of support foam and two inches
of premium memory foam infused with gel beads that help maintain the optimal
sleep temperature. The mattress comes packaged in a convenient, portable box
with wheels that is easy to transport from checkout to the bedroom. Once
unpacked, the mattress expands in minutes to deliver increased comfort and
support with Sleep Innovations’ advanced gel technology. Revolutionary
weight-distributing technology minimizes motion transfer between sleep
partners, and the mattress holds its shape so it never has to be flipped or
rotated.

“The Kohl’s partnership is an exciting opportunity to introduce our Gel-Memory
Foam Mattresses to discerning Kohl’s shoppers,” said Michael Loomis, Executive
Vice President of Business and Product Development at Sleep Innovations. “This
12-inch mattress is designed to deliver a perfectly balanced sleep experience
for ultimate rejuvenation and is constructed with premium materials that meet
the high quality standards shoppers have come to expect from Kohl’s.”

Kohl’s loyal customers can visit their local store to purchase the queen-size
mattress. King, full and single bed sizes are available on the Kohl’s website:
http://www.kohls.com/product/prd-c28792/sleep-innovations-12-in-gel-memory-foam-mattress.jsp.

Visit Sleep Innovations’ website to view the mattress commercial and locate
your nearest Kohl’s store:
http://www.sleepinnovations.com/partners/kohls/mattress/

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to
deliver comfort, relaxation and rejuvenation. The company designs and
manufactures advanced, memory foam products, including pillows, mattress
toppers and mattresses. Through extensive clinical and consumer testing, Sleep
Innovations has found that its breakthrough foam solutions help to improve the
quality of its consumers’ lives through better sleep. Follow Sleep Innovations
on Twitter at twitter.com/ChooseSI. For more information, visit
www.sleepinnovations.com.

Contact:

Schneider Associates
Melinda Pryor, 617-646-3347
mpryor@schneiderpr.com