Trend Micro Unveils Complete End User Data Protection Solutions for Today's Post-PC Environments

 Trend Micro Unveils Complete End User Data Protection Solutions for Today's
                             Post-PC Environments

Trend Micro introduces a new and complete end user protection suite, adding
comprehensive data protection capabilities across endpoint, mobile, mail and
gateway for smart, simple, security that fits.

PR Newswire

CUPERTINO, Calif., March 12, 2013

CUPERTINO, Calif., March 12, 2013 /PRNewswire/ -- Trend Micro Incorporated
(TYO: 4704;TSE: 4704), the global leader in cloud security, today announced a
new suite – Trend Micro™ Enterprise Security and Data Protection -- designed
to help companies efficiently mitigate the risks of attacks and data breaches
across the spectrum of end user platforms, from smartphones to tablets,
laptops to removable drives.

Protect the data, not just the device

For all of consumerization's benefits and conveniences, companies are now
wrestling with the challenges, costs, and risks of company-procured IT
environments being supplemented by employee-owned technologies, creating new
entry points for cyber-espionage and data loss. According to Forrester
Research, "most organizations will have policies in place for smartphone,
tablet, and consumer-oriented tool use, but more than half say that they
either don't have the tools to enforce policy or that their current tools are
insufficient for enforcing policy."[i]

With the introduction of Trend Micro Enterprise Security and Data Protection,
Trend Micro extends its existing threat protection platform to include
integrated data protection capabilities, offering existing and new customers a
comprehensive, easy-to-install, centrally managed data protection solution
designed to help them tackle the escalation of targeted attacks, the growth in
the use of unsecured mobile devices, and an overall IT environment where data
can be accessed anytime, anywhere.

Extending beyond comprehensive threat protection, the new suite brings
together Trend Micro's leading data protection capabilities, including: data
loss prevention, USB device control and mobile device management, and endpoint
and email encryption. Trend Micro Enterprise Security and Data Protection is
backed by the power of the Trend Micro™ Smart Protection Network™, a
cloud-based, global threat intelligence network that rapidly and accurately
collects and identifies new threats, delivering instant protection for data
wherever it resides.

Supporting quotes

Charles Kolodgy, research vice president at IDC

"A user's device has historically been the deciding factor in how to best
protect data. However, with the explosion of endpoints, users are instantly
and seamlessly using whatever device is most appropriate at the time.
Security's focus must be to protect users and their data irrespective of the
endpoint device. Security solutions need to quickly adjust to this
environment. Protecting the user and data is the more effective and
comprehensive approach. Trend Micro's new suite adopts this holistic
protection capability."

Ron Clarkson, vice president of enterprise mobility, Trend Micro

"Unlike our competitors who think about data protection from the perspective
of a single device or app, Trend Micro's approach is to protect end users
across the spectrum of devices and applications that they need to perform
their jobs. This is the only approach that can prepare organizations for the
range of threats targeting end users and corporate data in today's IT
environment. Deploying Trend Micro Enterprise Security and Data Protection
across endpoint, mobile, mail, and gateway enables organizations to reduce
risk while still embracing consumerization."


For new customers, the Trend Micro Enterprise Security and Data Protection
suite is available later this spring. For more information, please visit:

For customers of Trend Micro Enterprise Security suites, Trend Micro is
offering a new Enterprise Data Protection bundle, also available this spring,
that enables customers to easily add advanced data protection capabilities to
their existing Trend Micro threat protection platform. Easily integrating with
their existing enterprise security suites, the new Trend Micro Enterprise Data
Protection makes it easy to add the robust data protection customers need
without the expense and complexity of a deploying a separate, dedicated
solution. For more information, please visit

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security
leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for businesses and
consumers. A pioneer in server security with over 20 years' experience, we
deliver top-ranked client, server and cloud-based security that fits our
customers' and partners' needs, stops new threats faster, and protects data in
physical, virtualized and cloud environments. Powered by the industry-leading
Trend Micro™ Smart Protection Network™ global threat intelligence data mining
framework, our products and services stop threats where they emerge – from the
Internet. They are supported by 1,000+ threat intelligence experts around the

Additional information about Trend Micro Incorporated and the products and
services are available at Trend This Trend Micro news release and
other announcements are available at and as
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at @TrendMicro.

[i] Forrester Research, Inc., "Understand the State of Data Security and
Privacy: 2012 to 2013", September 2012, updated January 2013.

SOURCE Trend Micro Incorporated

Contact: Vivian Shic,, Trend Micro, +1-925-323-9382
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