Kia Motors Takes Action, Joins Forces with Customer Experience Experts Vital Insights™

  Kia Motors Takes Action, Joins Forces with Customer Experience Experts
  Vital Insights™

   Kia Motors America selects automotive customer experience experts Vital
      Insights to help drive its Customer Experience Management program

Business Wire

MISSISSAUGA, Ontario -- March 12, 2013

Vital Insights, the world’s leading automotive customer experience management
experts and Kia Motors America(KMA) have joined forces to launch the Foresight
customer experience management platform across all of Kia’s 765 U.S.

Jason Tryfon, Vital Insights - President & CEO (Photo: Business Wire)

Jason Tryfon, Vital Insights - President & CEO (Photo: Business Wire)

The results of the year-long pilot program for 32 Kia dealerships showed an
industry-leading average issue resolution time of 1.86 days. The program also
helped increase e-mail capture rates from 28 percent to 55 percent, and boost
issue resolution success within three days of an incident from 6.2 percent to
37.9 percent.

“Foresight’s ability to fully integrate with Kia’s system and provide
unprecedented transparency into real-time customer feedback, empowered our
pilot program dealerships to quickly and effectively respond to customer
requests, in real time,” said John Crowe, vice president of service and
aftersale operations, KMA.

Foresight’s capability to send surveys within hours of a customer event, along
with its custom throttles and alert triggers, allow dealership staff to
respond to issues immediately.

“Kia has been one of the fastest growing car companies in the U.S. over the
past five years, and one of the keys to our momentum is our highly valued
customers. We recognize the need for their feedback, questions and swift issue
resolution, and we are eager to roll out the technology that Vital Insights
has developed and customized for us to every one of our U.S. dealerships,”
said Tom Loveless, executive vice president of sales, KMA.

“These results point to the success of our technology and our leadership in
the industry,” said Jason Tryfon, president and CEO of Vital Insights. “We are
the experts in automotive CEM, and our platform drives action across every
customer touch point. We look forward to bringing this technology to all Kia
dealerships across the U.S.”

About Vital Insights Inc.

Vital Insights is a leading designer, developer and distributor of innovative
enterprise-class daily tracking and Customer Experience Management (CEM)
software. Foresight™ and Foresight Mobile™ are the foundation of Vital
Insights’ CEM platform, offering real-time, continuous issue resolution
management to clients and customers around the world. With a dedication to
innovation and forward-thinking product development, Vital Insights continues
its mission of building revolutionary CEM products for leading automotive
brands worldwide. Vital Insights’ global headquarters is in Mississauga,
Ontario, Canada, with offices in Hamburg, Prague, and Colorado. For more
information, visit

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,

Photos/Multimedia Gallery Available:



Vital Insights Inc.
James Powell, 905-565-5777 ext. 223
If you would like more information about this topic, or to schedule an
interview with Jason Tryfon, please contact James Powell at 905-565-5777 ext.
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