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TripAdvisor Reaches 100 Million Reviews And Opinions Milestone



        TripAdvisor Reaches 100 Million Reviews And Opinions Milestone

Community of Millions Helps World's Largest Travel Site Become First in Travel
to Achieve Content Mark

PR Newswire

NEWTON, Mass., March 12, 2013

NEWTON, Mass., March 12, 2013 /PRNewswire/ -- TripAdvisor^®, the world's
largest travel site*, today announced it is the first travel site to reach 100
million reviews and opinions – a more than 50 percent increase
year-over-year.  Covering more than two million tourism businesses in more
than 116,000 destinations around the world, the site has candid traveler
reviews of hospitality businesses in every country of the world.  Its
remarkable scale and freshness of content allows travelers around the globe to
make informed choices, based on the experiences of many, whatever their
destination or personal preferences.

(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO)

Reviews add confidence and result in better trips
According to a recent study by PhoCusWright^1, commissioned by TripAdvisor,
nearly nine out of 10 users (87 percent) agree that TripAdvisor hotel reviews
"help me feel more confident in my decisions."  Despite travelers' increasing
expectations and demands, the study also revealed that eight out of 10 users
(80 percent) agree that TripAdvisor hotel reviews "help me have a better
trip."

A socially connected world
The benefit of the wisdom of the crowds is increasingly supplemented by the
wisdom of friends, as Facebook-connected users currently submit 35 percent of
new reviews on TripAdvisor.  With the integration of Facebook on TripAdvisor,
this means that travelers are able to see and share valuable perspectives with
their own friends and their friends' friends.  

Community spirit
TripAdvisor now has contributions from members living in every country of the
world. Travelers cite their top three reasons for writing hotel reviews^1 as
follows:

 1. I feel good about sharing useful information with other travelers
 2. I wanted to share a good experience with other travelers
 3. I feel that I'm part of the TripAdvisor social travel community

The average review rating on TripAdvisor in 2012 was 4.1 out of five.

"Travelers the world over want to have the perfect trip, and nothing helps
travel planning more than real reviews from real people who have been there
before," says Steve Kaufer, co-founder and CEO of TripAdvisor. "Having 100
million reviews and opinions adds remarkable perspective to any
travel-planning decision, and we thank our passionate community as their
insights continue to increasingly help travelers plan and have the perfect
trip."

The coverage and associated usefulness of the site is set to exponentially
grow as its user and membership base grow. TripAdvisor currently ^ has more
than 200 million unique users a month^2, more than 47 million marketable
members (more than 100 percent growth year-over-year) ^ 3 and collects more
than 60 user contributions a minute. 

Content Facts

  o For a hotel in the top 500 searched destinations on TripAdvisor the
    average number of reviews is 139 ^ and the average number of candid ^
    photos is 53^4
  o TripAdvisor features reviews on hotels in every country except Vatican
    City, which has no hotels listed on the site
  o TripAdvisor has restaurant reviews in 99 percent of all countries in the
    world (exceptions: Marshall Islands and Somalia)
  o The site features reviews on attractions in 98 percent of all countries in
    the world (exceptions: South Sudan, Nauru, Equatorial Guinea)
  o 16 attractions feature more than 5,000 reviews, with the most reviewed
    being Central Park in New York with 11,993 reviews^4
  o 26 hotels feature more than 5,000 reviews, with the most reviewed being
    the Luxor in Las Vegas with 9,904 reviews^4

^1Source: According to a September 2012 PhoCusWright survey of 2,739
respondents. Participants for the study were solicited at random through a
pop-up invitation link on TripAdvisor.com

^2Source: Google Analytics, worldwide data, January 2013

^3As of March 10, 2013 ^

^4As of February 28, 2013

About TripAdvisor
TripAdvisor^® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn. 

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, January 2013

©2013 TripAdvisor, Inc. All rights reserved. 

SOURCE TripAdvisor

Website: http://www.tripadvisor.com
Contact: Alison Croyle, +1-617-670-6737, acroyle@tripadvisor.com
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