New Survey by ingenie, Car Insurance Specialist for 17-25 Year Olds, Finds
Attitude to Driving is a Problem for Young Drivers - But Most are Ready and
Willing to Improve
LONDON, March 12, 2013
LONDON, March 12, 2013 /PRNewswire/ --
*98% of young drivers surveyed rated themselves as good or average drivers
*Of the young women questioned, 52% said they drive well, 59% said dad
drives well, but only 48% said the same of mum
*Of the young men questioned, 67% said they drive well, however only
64% said dad drives well, and only 39% said the same of mum
*83% accepted their driving could be improved
*62% agreed that gaining years of experience on the road would help them
*7 0 % of young drivers insured with ingenie have received quarterly
discounts for better driving, according to ingenie customer data
It's no secret that young drivers are a high-risk group. One in five has a
crash during their first 6 months on the road.
ingenie is working to change that with black box insurance that's not only
cheaper but acts as a co-pilot. It accurately measures driving habits to set
fairer premiums while giving young drivers the guidance and feedback they need
to improve, easily available via a smartphone app.
ingenie has developed a great understanding of why young drivers have such a
high number of crashes, working with Cranfield University on driving trends
and driver psychology, and recently commissioning a study that polled 1,000
young drivers and parents to help understand their attitudes to the road.
ingenie's research showed that over-confidence is prevalent among young
drivers, with 98% rating themselves as good or average drivers. Young females
generally thought they were better drivers than mum, while young males
generally thought they were better behind the wheel than both mum and dad.
But this positive perception of their own driving doesn't stack up with the
high number of crashes they have, suggesting that, as well as inexperience,
it's the attitude young drivers have towards the road that's behind the high
number of crashes.
More encouragingly 83% of young drivers also accepted their driving could be
improved and 62% agreed that gaining years of experience on the road would
help them get better. This means the vast majority are willing to learn.
But not necessarily from their parents! In fact, almost a third of those
surveyed believed they picked up bad habits such as speeding and even drink
driving from mum and dad.
Gary Lineker, ingenie investor and ambassador, said: "Parents play an
important role in defining the kind of drivers their children grow up to be.
Helping them develop the right attitude to the road and setting a good example
from an early age will give them the best chance of staying safe once they get
behind the wheel."
Commenting on the results, Richard King, CEO and founder of ingenie said:
"ingenie rates young drivers on their own merits when it comes to car
insurance, but statistics show it's a combination of attitude, behaviour and
inexperience that causes the high number of crashes this age group has. We're
helping tackle the problem by giving young people plenty of feedback on how
they're doing, reviewing their premiums every three months and automatically
applying discounts for good driving.
"So far, the vast majority of young drivers insured with us have been shown to
make positive improvements to their driving - 70% of our community have
received a quarterly discount for better driving. After one year with ingenie,
our customers' renewal premiums were on average more than 50% cheaper than
their starting price. Ultimately we want to play our part in creating safer
roads - not just for young drivers, but for all road users."
See the full results of the survey:
Notes to Editors
Get the ingenie product and business press kit here:
Follow us on Twitter @ingenie
ingenie is a radical new way of insuring young drivers. We exclusively insure
17 to 25 year olds who often struggle to find affordable premiums elsewhere.
Our policyholders join a community of young drivers who benefit from ingenie
black box telematics technology that constantly assesses their driving
We build a picture of a driver's individual style, awareness and safety on the
road, rewarding those who drive well with cheaper insurance premiums and
helping those who need improvement become safer.
Established in late 2011, ingenie offers a disruptive, fresh way of providing
car insurance to young people and has quickly become a powerful digital brand
in its own right.
The company counts footballer turned broadcaster Gary Lineker among its
high-profile investors and ambassadors. Williams F1 is a key partner assisting
in the development of telematics, high-profile brand promotion and road
safety. The company is also backed by leading figures from UK business,
including Sir Martin Broughton, Chairman of British Airways.
Press contacts Will Powell firstname.lastname@example.org t: +44(0)207-287-9610
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