CRAiLAR Technologies and CONE DENIM enter into marketing and development agreement

   CRAiLAR Technologies and CONE DENIM enter into marketing and development

PR Newswire

VICTORIA & PORTLAND, March 12, 2013

CRAiLAR denim developments available immediately to global markets

VICTORIA & PORTLAND, March 12, 2013 /PRNewswire/ - CRAiLAR Technologies Inc.
(CRAiLAR) (TSXV: CL) (OTCBB: CRLRF), which produces and markets a natural
fiber made from flax and other bast fibers, has entered into a marketing and
development agreement with CONE DENIM, America's largest and most innovative
working denim mill, to begin this month. The agreement calls for CONE DENIM to
market and develop the use of CRAiLAR Flax in its denim fabric line, which is
sold to a broad range of the best global brands in fashion, work wear and
casual lifestyle categories. The agreement is through December 2015.

The agreement includes the following:

  *CONE DENIM will immediately launch CRAiLAR Flax denim developments in its
    CONE® 3D offering to its existing clients.
  *CRAiLAR and CONE DENIM will jointly introduce CRAiLAR Flax denim
    developments to CRAiLAR's current partner brands.
  *CRAiLAR and CONE DENIM will jointly create and manage marketing materials,
    sales meetings, trade shows, press launches, trade and consumer marketing

"We are honored to name CONE DENIM our preferred and exclusive partner for the
development, marketing and manufacture of denim fabrics. This is a significant
move for CRAiLAR because it puts our industry leading fiber in the hands of
one of the most innovative and prolific mills in the world, in one of the
largest and sexiest categories in the apparel industry," said Ken Barker, CEO
of CRAiLAR. "Given Cone's expertise and history in this sector, we believe it
represents the perfect partnership to create, innovate and execute new and
vintage looks in denim which will move markets and further promote sustainable
practices and developments in the apparel industry. Cone's global
manufacturing presence additionally enhances our ability to service customers
around the world."

"For over a century Cone Denim® authentic denims have combined a rich heritage
with innovative styling, performance, and sustainability," said Kara Nicholas,
vice president of product development and marketing for CONE DENIM. "The
introduction of our new CRAiLAR denim designs complements our existing
Sustainblue™ fabric collection and furthers our commitment to provide
responsible product solutions to customers that speak to the emerging globally
conscience consumer."

CONE DENIM is headquartered in Greensboro, N.C., where its flagship White Oak®
mill has the unique ability to innovate and style with distinct creativity,
precision and control. Its operations there consist of the most modern
equipment and technology alongside vintage looms from mid-century denim
making. CONE DENIM has manufacturing facilities in the U.S., Asia and Mexico,
giving global access to global brand supply chains. CONE DENIM operates as
part of International Textile Group, Inc. (ITG).

This agreement does not supersede any current CRAiLAR contracts with partner

About CRAiLAR Technologies Inc.
CRAiLAR® Technologies Inc., offers cost-effective and environmentally
sustainable natural fiber in the form of flax, hemp and other bast fibers for
use in textile, industrial, energy, medical and composite material
applications. Produced using a fraction of water and chemical inputs compared
with other natural fibers, CRAiLAR Flax is the newest natural fiber
introduction to the market in decades.The Company supplies its CRAiLAR Flax
to HanesBrands, Georgia-Pacific, Brilliant Global Knitwear, Tuscarora Yarns,
Target Corp., and Kowa Company for commercial use, and to Levi Strauss & Co.,
Cotswold Industries, Cintas, Carhartt, Ashland, PVH Corp., and Lenzing for
evaluation and development.The Company was founded in 1998 as a provider of
environmentally friendly, socially responsible clothing. For more information,

ADVISORY: This press release contains forward looking statements which may
include statements concerning completion of any proposed acquisitions, capital
programs, debt, funds flow from operations, and the anticipated use of the net
proceeds of the Private Placement. Although CL believes that the expectations
reflected in these forward looking statements are reasonable, undue reliance
should not be placed on them because CL can give no assurance that they will
prove to be correct. Since forward looking statements address future events
and conditions, by their very nature they involve inherent risks and
uncertainties. Any proposed acquisition may not be completed if required
approvals or some other condition to closing is not satisfied. Accordingly,
there is a risk that any proposed acquisition or offering will not be
completed within the anticipated time or at all. The intended use of the net
proceeds of the Private Placement by CL might change if the board of directors
of CL determines that it would be in the best interests of CL to deploy the
proceeds for some other purpose. The forward looking statements contained in
this press release are made as of the date hereof and CL undertakes no
obligations to update publicly or revise any forward looking statements or
information, whether as a result of new information, future events or
otherwise, unless so required by applicable securities laws. The TSX Venture
Exchange has neither approved nor disapproved the contents of this press

SOURCE Crailar Technologies Inc.

Image with caption: "CONE will offer CRAiLAR Flax in its denim (CNW
Group/Crailar Technologies Inc.)". Image available at:


Media Contact:
Ryan Leverenz
Director, Corporate Communications
(415) 999-1418

Investor Contact:
Mark McPartland
MZ Group
(646) 593-7140
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