Torontonians Voice Their Opinions About Toronto's Street Furniture

Torontonians Voice Their Opinions About Toronto's Street Furniture 
Torontonians agree that Toronto's Coordinated Street Furniture Program is a 
role model for other Cities 
TORONTO, March 12, 2013 /CNW Telbec/ - To mark the five year anniversary of 
Toronto's Coordinated Street Furniture Program, Astral Out-of-Home asked 
Torontonians what they think of the program and new street furniture including 
bus shelters and benches. The results show that Torontonians like what they 
see, with 96 per cent saying it contributes to the functionality of our 
streets. 
"For five years Astral and City Staff have worked closely to ensure the 
program and each piece of furniture on the streets meets the needs of our 
city," said Ron Hutchinson, Senior Vice President, Real Estate with Astral 
Out-of-Home. "As we reach year five of the 20 year program it is important 
that we hear from the people who use the furniture each day, and find out how 
it is contributing to the functionality and vibrancy of our city streets." 
Astral Out-of-Home commissioned Canadian research firm, Leger Marketing, to 
poll Torontonians about their opinions on the program, and the results suggest 
it's on the right track. 
When asked to compare the city's old street furniture, to the newly designed 
furniture by Astral and the City of Toronto, the new furniture was the 
overwhelming choice. Eighty-four per cent prefer the new bus shelters, while 
88 per cent chose the new benches, and six-in-ten like the newly designed 
litter bins. 
When asked how they'd like the street furniture program to be funded 72 per 
cent of Torontonians said by advertising revenue. That is exactly how the 
program operates. Astral has assumed responsibility for the design, 
manufacturing, installation and maintenance of all street furniture with 
revenue generated from advertising on only two types of street furniture - bus 
shelters and information pillars. 
As one of the Canada's largest public-private partnerships, the program is 
saving tax payers money, while providing funding for city improvement 
projects. In fact, over the 20 year contract, the City of Toronto will receive 
$915 million of value from the program. 
Astral has committed to doing all of this, while keeping the amount of 
advertising on city streets capped. To-date, advertising clutter in Toronto 
has been decreased by 46 per cent and 3,800 ad bearing litter bins and 1,000 
ad bearing benches have been removed. 
What do Torontonians want next? Eighty-nine per cent of Torontonians say they 
are interested in having transit shelters that show emergency information like 
Amber Alerts. This technology is already available in other cities and could 
be made available in Toronto in the future. 
In 2007, Astral Out-of-Home, a division of Astral Media Inc., was selected by 
Toronto's City Council to manage what is one of the world's largest street 
furniture programs with more than 25,000 pieces of street furniture. Since 
then, Astral Out-of-Home has installed new elements of street furniture, 
raising the quality of design and replacing outdated and unattractive old 
shelters and litter bins. The program now contributes twice the amount of 
revenue it did before Astral took over in the fall of 2007 and provide funding 
for City streetscape and pedestrian projects. 
"The results show us that we are on the right track, but as we look towards 
the next 15 years of the program we are working with the City of Toronto to 
make it even better," said Hutchinson. 
Astral Out-of-Home
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Astral Media Inc.
Founded in 1961, Astral is one of Canada's largest media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To learn more about 
Astral, go to astral.com. 
About the Survey
A survey of 539 Torontonians was completed online between December 28, 2012 
and January 2, 2013 using Leger Marketing's online panel, LegerWeb. A 
probability sample of the same size would yield a margin of error of +/- 4.2%, 
19 times out of 20. 
Media Contact Abigail Bueno abueno@webershandwick.com 416-642-7893 
Image with caption: "Toronto's Coordinated Street Furniture Program - 
Highlights (CNW Group/Astral Media Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20130312_C4109_PHOTO_EN_24468.jpg 
SOURCE: Astral Media Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2013/12/c4109.html 
CO: Astral Out-of-Home
ST: Ontario
NI: ENT TVNEWS RADIO ECOSURV  
-0- Mar/12/2013 12:00 GMT
 
 
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