Torontonians Voice Their Opinions About Toronto's Street Furniture
Torontonians agree that Toronto's Coordinated Street Furniture Program is a
role model for other Cities
TORONTO, March 12, 2013 /CNW Telbec/ - To mark the five year anniversary of
Toronto's Coordinated Street Furniture Program, Astral Out-of-Home asked
Torontonians what they think of the program and new street furniture including
bus shelters and benches. The results show that Torontonians like what they
see, with 96 per cent saying it contributes to the functionality of our
"For five years Astral and City Staff have worked closely to ensure the
program and each piece of furniture on the streets meets the needs of our
city," said Ron Hutchinson, Senior Vice President, Real Estate with Astral
Out-of-Home. "As we reach year five of the 20 year program it is important
that we hear from the people who use the furniture each day, and find out how
it is contributing to the functionality and vibrancy of our city streets."
Astral Out-of-Home commissioned Canadian research firm, Leger Marketing, to
poll Torontonians about their opinions on the program, and the results suggest
it's on the right track.
When asked to compare the city's old street furniture, to the newly designed
furniture by Astral and the City of Toronto, the new furniture was the
overwhelming choice. Eighty-four per cent prefer the new bus shelters, while
88 per cent chose the new benches, and six-in-ten like the newly designed
When asked how they'd like the street furniture program to be funded 72 per
cent of Torontonians said by advertising revenue. That is exactly how the
program operates. Astral has assumed responsibility for the design,
manufacturing, installation and maintenance of all street furniture with
revenue generated from advertising on only two types of street furniture - bus
shelters and information pillars.
As one of the Canada's largest public-private partnerships, the program is
saving tax payers money, while providing funding for city improvement
projects. In fact, over the 20 year contract, the City of Toronto will receive
$915 million of value from the program.
Astral has committed to doing all of this, while keeping the amount of
advertising on city streets capped. To-date, advertising clutter in Toronto
has been decreased by 46 per cent and 3,800 ad bearing litter bins and 1,000
ad bearing benches have been removed.
What do Torontonians want next? Eighty-nine per cent of Torontonians say they
are interested in having transit shelters that show emergency information like
Amber Alerts. This technology is already available in other cities and could
be made available in Toronto in the future.
In 2007, Astral Out-of-Home, a division of Astral Media Inc., was selected by
Toronto's City Council to manage what is one of the world's largest street
furniture programs with more than 25,000 pieces of street furniture. Since
then, Astral Out-of-Home has installed new elements of street furniture,
raising the quality of design and replacing outdated and unattractive old
shelters and litter bins. The program now contributes twice the amount of
revenue it did before Astral took over in the fall of 2007 and provide funding
for City streetscape and pedestrian projects.
"The results show us that we are on the right track, but as we look towards
the next 15 years of the program we are working with the City of Toronto to
make it even better," said Hutchinson.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces in key
markets in Québec, Ontario, and British Columbia. As a forward-looking
company, Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate in
Astral Media Inc.
Founded in 1961, Astral is one of Canada's largest media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most popular
in the country. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets the
tastes and needs of consumers and advertisers alike. To learn more about
Astral, go to astral.com.
About the Survey
A survey of 539 Torontonians was completed online between December 28, 2012
and January 2, 2013 using Leger Marketing's online panel, LegerWeb. A
probability sample of the same size would yield a margin of error of +/- 4.2%,
19 times out of 20.
Media Contact Abigail Bueno firstname.lastname@example.org 416-642-7893
Image with caption: "Toronto's Coordinated Street Furniture Program -
Highlights (CNW Group/Astral Media Inc.)". Image available at:
SOURCE: Astral Media Inc.
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-0- Mar/12/2013 12:00 GMT
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