Jamba Juice Introduces New Fruit & Veggie Smoothie Flavor Tropical Harvest

  Jamba Juice Introduces New Fruit & Veggie Smoothie Flavor Tropical Harvest

Fruit & Veggie Smoothies Provide Convenient, Nutritious Way for the Whole
Family to Get Servings of Fruits and Vegetables

PR Newswire

EMERYVILLE, Calif., March 12, 2013

EMERYVILLE, Calif., March 12, 2013 /PRNewswire/ --Jamba Juice Company
(NASDAQ:JMBA), a leading healthy, active lifestyle brand, today introduced a
fresh new flavor, Tropical Harvest™, to its Fruit & Veggie smoothie line,
further expanding the company's current menu of nutritious, wholesome
products. An excellent source of Vitamins A and C, Jamba Juice® Fruit & Veggie
Smoothies deliver one full serving of vegetables and two full servings of
fruit all under 250 calories in each 16-ounce size. The new flavor extends
Jamba's commitment to supporting families with creative and tasty ways to fit
servings of fruits and vegetables into their diets.

(Photo: http://photos.prnewswire.com/prnh/20130312/LA75281)

The popular Fruit and Veggie smoothie line combines the wholesome natural
goodness of fruits with the benefits of vegetables and is now available in
four delightful flavors:

  o*NEW* Tropical Harvest™ is a fusion of mangos, peaches and passion mango
    juice blended with juices from butternut squash, sweet potato and carrot.
  oApple 'n Greens mixes apple-strawberry juice, real whole bananas, peaches
    and mangos with the juice from carrots, bell pepper, kale, spinach,
    spirulina and lettuce.
  oBerry UpBEET™ is a tasty blend of whole strawberries, blueberries, and
    mangos blended with juices from carrots, beets, broccoli, spinach, kale
    and lettuce.
  oOrange Carrot Karma™ combines the simple yet delicious flavors of carrot
    juice, orange juice, mangos and bananas.

"For over 20 years, Jamba has been a leader in providing easy, convenient and
great-tasting smoothies and juices that enable our customers to get their
daily recommended servings of fruits and vegetables, and we continually
challenge ourselves to innovate fun yet functional solutions, like the new
Tropical Harvest Fruit & Veggie Smoothie," said Julie S. Washington, senior
vice president and chief brand officer, Jamba Juice Company. "We want all of
our customers, regardless of age, to have delicious, nutrient-rich choices so
that Jamba Juice is a one-stop destination for healthy options for the entire
family."

As part of the recently debuted Jamba Kids™ meals, Jamba® also offers a
delicious fruit and veggie smoothie option for kids called Berry Beet It!™. A
blend of strawberries, mangos, bananas and juices from mixed berries, carrots,
beets, broccoli, spinach, kale and lettuce, Berry Beet It! can be paired with
either the Cheesy Stuffed Pretzel or Pizza Swirl with Turkey for a wholesome
meal providing two and one-half servings of fruits and vegetables, a serving
of whole grains and an excellent source of protein. The Jamba Kids meals were
created with input from certified nutritionists who understand the importance
of including key ingredients that help promote the healthy development of
children.

"Sometimes it can be difficult for parents to find creative ways that will get
their kids to enjoy the taste of vegetables, but Jamba has developed a quick
fix that is nutritionist-approved," explained nationally recognized nutrition
expert and mother of three, Elizabeth M. Ward, MS, RD, who is also an
award-winning author of My Plate for Moms, WebMD contributor and Healthy
Living Council member. "So, while parents are enjoying the new Fruit & Veggie
smoothie flavor, their children can also enjoy all the nutritional benefits of
blended vegetable juices!"

For a limited time from March 13, 2013 to March 24, 2013, Jamba Juice will be
offering Fruit & Veggie Smoothies in the 16-ounce size for just $2 with a
required coupon. For more information on nutrition, product offerings and
coupons, please visit http://www.jambajuice.com.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of "Team Up for a Healthy America" in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at
1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Website: http://www.jambajuice.com
Contact: For Jamba Juice Company, Celia Sepulveda, celia@neighboragency.com,
+1-858-337-1326