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The Weather Company Provides Big Data Solution to Chinese Meteorological Administration



  The Weather Company Provides Big Data Solution to Chinese Meteorological
  Administration

    Chinese weather enterprise decision makes China a global leader in the
                integration of new DataCloud big data solution

Business Wire

BEIJING -- March 11, 2013

The Weather Company International, today announced an expanded relationship
with Huafeng Group, a division of the Chinese Meteorological Administration
(CMA). Huafeng has completed installation of DataCloud™, The Weather Company’s
proprietary big data management solution for national meteorological agencies,
making the People’s Republic of China (PRC) a global leader in the integration
of DataCloud. CMA and Huafeng will use DataCloud to power weather content sent
to its clients across television, online, mobile and automotive products.

“DataCloud handles a country’s weather data – one of the biggest and most
dynamic data sets in the world – by streamlining the data flow to offer more
valuable and timely weather information,” said Bill Boss, vice president and
managing director, APAC, for The Weather Company International. “This
availability in China allows The Weather Company, in cooperation with the CMA,
to provide the best weather forecasts via media channels, digital products or
mobile device manufacturers, which in turn help citizens plan their daily
lives and make decisions based on weather.”

The DataCloud solution aggregates a country’s weather data sets into a
simplified, easy-to-use format for better weather visualization, forecasting,
warning dissemination and public communication through television or digital
platforms. CMA and Huafeng produce all weather broadcasts for China Central
Television (CCTV) and other consumer and enterprise clients, so The Weather
Company International will drive global forecast television presentations seen
throughout the PRC.

"As a long-term partner, The Weather Company International has provided
Huafeng outstanding support, products and services. The DataCloud expansion
makes it possible for Huafeng to offer more unique data to viewers, consumers
and clients through a fully redundant and operational system," said Mr. Shi
Shu Wei, president of Huafeng.

Since 2006, Huafeng has utilized software solutions from Weather Central,
acquired in 2012 by and now a subsidiary within The Weather Company, in order
to produce more than 70 weather presentations a day. The Weather Company
International’s broadcast solutions also currently power Huafeng’s 24x7
weather channel, China Weather TV. The DataCloud addition will incorporate The
Weather Company’s unique data and forecast model and bring Huafeng to fully
redundant and operational levels. This allows for a more accurate, automated
method of producing weather forecasts to help improve dissemination of
information and potentially save lives.

The Weather Company International has more than 35 clients throughout the PRC
that include national (Huafeng), provincial and city level CMA offices that
produce hundreds of weather presentations daily and seen throughout China by
more than 600 million viewers daily.

The Weather Company International:

Through The Weather Channel, weather.com, Weather Underground and third-party
publishing partners, the company provides millions of people every day with
the world's best weather forecasts, content and data, connecting with them
through television, online, mobile and tablet screens. Since 1982, TWC has
developed an impressive brand in the United States and as a global brand, has
traffic from every country in the world and continues to expand its reach
domestically and internationally. The Weather Company’s global reach includes
a series of websites online and on mobile browsers, and its mobile and tablet
applications support up to 40 languages. TWC is owned by a consortium made up
of NBC Universal and the private equity firms The Blackstone Group and Bain
Capital. For more information, visit www.weather.com/press.

Contact:

The Weather Company International
Melissa Medori, 770-226-2191
mmedori@weather.com
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