POWER 95.3 Uses Digital Billboards To Give Special Orlando Hello And Goodbye
To Dwight Howard
Radio Station Using 23 Digital Billboards Around Orlando to Remind Fans of How
the Center Left Orlando
ORLANDO, Fla., March 12, 2013
ORLANDO, Fla., March 12, 2013 /PRNewswire/ --Orlando commuters will see the
unique twist POWER 95.3 is giving to the countdown to tonight's game between
the Orlando Magic and Los Angeles Lakers. POWER 95.3 is running a creative
advertising campaign on digital billboards using a countdown clock until
former Magic center Dwight Howard once again leaves Orlando.
POWER 95.3 is running the countdown creative on 23 of Clear Channel Outdoor's
digital billboards across Orlando. The campaign began with the station
realizing the game was coming up and wanted to send an irreverent hello to
Dwight. They came up with the concept and worked with Clear Channel Outdoor
to get the ads up the next day throughout the Orlando metropolitan area. The
creative will run until Orlando can once again say goodbye to Dwight.
"Dwight took us on a roller coaster ride for 2 years as to whether he was
staying or going. This time around Orlando knows for sure, exactly when
Dwight will 'leave us again' – so let the countdown begin!" said Stevie
DeMann, POWER 95.3's Program Director. "We are having some fun using Clear
Channel Outdoor's digital billboards to get Magic fans pumped for tonight's
"We are very privileged to have a great client that understands the power and
immediacy of our OOH Digital programs in Orlando. As an Orlando resident and
Magic fan, I knowOrlando is a world class city, with a world class NBA team
in the Orlando Magic," saidCraig Swygert, President of Clear Channel Outdoor
– Orlando. "Our city and our fans are proud of what we have to offer, and
with POWER 95.3 displaying the digital countdown, it shows the passion and the
'Magic' of Orlando."
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest
outdoor advertising companies reaching more than half a billion people across
the globe every month. CCOworks with advertisers to create inspiring
out-of-home advertising campaigns, enabling brands to meet and engage people
when they're out and about. A growing portfolio of 750,000 displays is
currently made up of 650,000 displays in 28 countriesin the International
division acrossAsia-Pacific, Europe, and Latin America; and109,000 displays
in the United States and Canada, covering 48 of the 50 largest U.S. markets.
These displays span traditional and digital formats onroadside billboards,
street furniture andin retail,point of sale,airport, transitandlifestyle
environments. Advertisers can also enjoy access to an unrivalled
international network offering in excess of 4,500 digital billboards worldwide
including over 1,000 in the U.S.
SOURCE Clear Channel Outdoor
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