New Vaseline® Spray & Go Moisturizer Offers Category-Changing Innovation
with a Continuous Targeted Spray
New Spray Lotion Moisturizes and Absorbs in Seconds So Women Can Put Their
Clothes Right On
ENGLEWOOD CLIFFS, N.J. -- March 12, 2013
Eighty million women in the U.S. have lotion in their home, but do not use it
on a daily basis^1. Over half of these light lotion users claim “lack of time
for themselves” as being the biggest barrier to lotion use.^2 Many of these
women know they should be using body lotion every day, but skip it because it
takes too long to apply and absorb, slowing down their morning routine.
Introducing new Vaseline® Spray & Go Moisturizer – a quick, continuous 360°
spray lotion that moisturizes deeply and absorbs in seconds, so women can put
their clothes right on after moisturizing and get on with their day. Leaving
skin instantly soft – not sticky or greasy – this breakthrough lotion will be
available nationally in stores beginning March 2013.
Unlike traditional bottled lotions, new Vaseline Spray & Go Moisturizer
delivers category changing innovation through the union of three special
1. External Structure: Consists of an expertly-engineered, twist-lock actuator
that is easy to press and prevents spills, as well as a contoured aluminum can
that fits nicely in the hand.
2. Internal Structure: Utilizes bag-on-valve technology for 360° continuous
spray delivery, using only compressed air.
3. Formulation: Thin enough to spray, while utilizing the right balance of
humectants and occlusives to deliver a non-sticky sensory experience, and
effective moisturization. The formula contains multi-layer moisture complex
and infuses moisture across all layers of skin^3 – at the top, the core and
These features unite to deliver a targeted spray (approximately the width of a
woman’s wrist) that spreads easily and evenly, and absorbs in 10 seconds or
less with a few quick rubs. For fast, full body coverage, women are encouraged
to utilize the product’s signature application method - the “Up, Switch, Down,
Rub” - where one sprays up one side of the body, switches hands, sprays down
the other side of the body, and then quickly rubs the lotion in.
“We know the number one reason women do not use lotion more regularly is
because of the wait time that comes with normal lotion application,” says Dawn
Hedgepeth, Unilever U.S. Skin Director. “That is why we are excited to be
launching new Vaseline Spray & Go Moisturizer, a breakthrough innovation that
offers women a quick and convenient moisturizing solution that absorbs in
seconds. Our goal is to make it easy for more women to incorporate lotion into
their daily morning routines and keep their skin healthy.”
The Vaseline Spray & Go Moisturizer line includes three variants, each
available in a NET WT 6.5 OZ. can:
1. Vaseline Spray & Go Moisturizer Total Moisture^®: contains pure oat extract
and leaves skin feeling healthy and skin.
2. Vaseline Spray & Go Moisturizer Aloe Fresh: contains pure aloe and leaves
skin feeling healthy and fresh.
3. Vaseline Spray & Go Moisturizer Cocoa Radiant™: contains pure cocoa butter
and leaves skin feeling healthy and glowing.
Vaseline Spray & Go Moisturizer can be used daily and will be available at
food, drug and mass retailers nationwide in March 2013 (SRP $7.99). Visit
www.maxthemorning.com for more information.
^1 An estimated 80-95 million women in the U.S. keep body lotion in their
homes, but don’t use it daily. [Source: Kantar World Panel % weighted users –
women 13+ using HBL on the body in the average week (recorded behavior) & in
given year (claimed behavior)in US ; 2011 US Census Bureau; 2005 Hand and body
lotion category Habits & Attitudes study in US]
^2 Source: H&P Triggers & Barriers Study 2010
^3 Stratum corneum (multi-layer surface skin)
Vaseline® products are manufactured by Unilever [NYSE: UL, UN], one of the
world’s largest consumer products companies. With a more than 140-year
heritage as America’s most trusted healthy skin expert and more than 30 years
as a leading global hand and body lotion brand, Vaseline delivers products
that meet the specific needs of consumers, no matter their lifestage or
lifestyle. The Vaseline brand encompasses six product ranges – Vaseline® Spray
& Go Moisturizer, Vaseline® Total Moisture®, Vaseline® Intensive Rescue®,
Vaseline® MEN®, Vaseline® Petroleum Jelly and Vaseline® Lip Therapy® products.
Vaseline products are available at food, drug and mass retailers nationwide.
For more information, visit www.vaseline.com, www.facebook.com/vaseline or
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in 7
out of 10 homes globally and are used by over 2 billion people on a daily
basis. In the United States and Canada the portfolio includes brand icons such
as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care products,
Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s,
Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St.
Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the
preceding brand names are trademarks or registered trademarks of the Unilever
Group of Companies.
Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or
Unilever employs more than 12,000 people across North America – generating
over $10 billion in sales in 2012. For more information visit
www.unileverusa.com or www.unilever.ca.
(212) 481-7000, ext. 3221
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