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Kingold Jewelry Announces 37.8 Million Metric Tons of Gold Processed During 2012; Schedules 2012 Fourth Quarter and Year End

 Kingold Jewelry Announces 37.8 Million Metric Tons of Gold Processed During
2012; Schedules 2012 Fourth Quarter and Year End Financial Results Conference
                                     Call

Represents an Increase of 25.6% from 30.0 Metric Tons Processed in 2011

PR Newswire

WUHAN CITY, China, March 12, 2013

WUHAN CITY, China, March 12, 2013 /PRNewswire/ --Kingold Jewelry, Inc.
(NASDAQ: KGJI), one of China's leading manufacturers and designers of high
quality 24-karat gold jewelry, ornaments and investment-oriented products, 
today announced that it processed a total of 37.8 metric tons [one metric ton
= 35,274 ounces] of 24-karat gold products for the year ended December 31,
2012, an increase of 25.6% compared to the 30.0 metric tons processed in 2011,
and 7.7% higher than previously announced guidance of 35 metric tons.

Mr. Zhihong Jia, Chairman and CEO of Kingold Jewelry, Inc. ("Kingold" or the
"Company") stated, "We remain focused on leveraging our inventory to take
advantage of strong production and steady demand for gold products in China.
China's gold production increased 11.7% percent in 2012 to hit a record high
of 403 tons in 2012, according to the China Gold Association.This marks the
sixth consecutive year in which China has been the world's largest gold
producer.We believe that Kingold's primary competitive advantages are our
design capabilities, fast and efficient product turnaround for our customers,
and long term client relationships with a geographically diverse sales network
across China. We think that by continuing to improve our jewelry distribution
and expansion of our investment gold business, we can continue to gain market
share from our competitors. Throughout the year, we remained conservative and
steady in our volume growth, and are pleased to exceed our previously
announced guidance by over 7%. We expect to provide additional volume
guidance for 2013 with the issuance of our fourth quarter and year-end
financial results, and are pleased with the continued strong demand for our
products."

2012 Financial Results Release and Conference Call Date

Kingold also announced that it will issue 2012 fourth quarter and year-end
financial results on Wednesday, March 27, 2013, after the close of the stock
market.

The Company will discuss these financial results in a conference call on
Thursday, March 28, 2013, at 8:30 AM ET.

The dial-in numbers are:

Live ParticipantDialIn(TollFree):     877-407-9038
Live ParticipantDialIn(International): 201-493-6742

The conference call will also be webcast live.To listen to the call, please
go to the Investor Relations section of Kingold's website at
www.kingoldjewelry.com, or click on the following link:
http://kingoldjewelry.equisolvewebcast.com.

About Kingold Jewelry, Inc.
Kingold Jewelry, Inc. (NASDAQ: KGJI), centrally located in Wuhan City, China's
fourth largest city, was founded in 2002 and today is one of China's leading
designers and manufacturers of 24-karat gold jewelry, ornaments and
investment-oriented products. The Company sells both directly to retailers as
well as through major distributors across China. Kingold has received numerous
industry awards and has been a member of the Shanghai Gold Exchange since
2003. For more information, please visit www.kingoldjewelry.com.

Business Risks and Forward-Looking Statements
This press release contains forward-looking statements that are subject to the
safe harbors created under the Securities Act of 1933 and the Securities
Exchange Act of 1934. These include statements regarding Kingold's ability to
leverage its inventory, future gold demand in China, forecasts of China's gold
market, Kingold's improvement of its jewelry distribution and expansion of its
investment gold business, and Kingold's ability to increase its market share.
Readers are cautioned that actual results could differ materially from those
expressed in any forward-looking statements. In addition, please refer to the
risk factors contained in Kingold's SEC filings available at www.sec.gov,
including Kingold's most recent Annual Report on Form 10-K and Quarterly
Reports on Form 10-Q. Readers are cautioned not to place undue reliance on any
forward-looking statements, which speak only as of the date on which they are
made. Kingold undertakes no obligation to update or revise any forward-looking
statements for any reason.

Company Contact
Kingold Jewelry, Inc.
Bin Liu, CFO
Phone: +1-847-660-3498 (US) / +86-27-6569-4977 (China)
Email: bl@kingoldjewelry.com

INVESTOR RELATIONS
The Equity Group Inc.
Adam Prior, Vice President
(212) 836-9606
aprior@equityny.com

Katherine Yao, Associate
+86 10-6587-6435
kyao@equityny.com

SOURCE Kingold Jewelry, Inc.

Website: http://www.kingoldjewelry.com