Wunderman Simplifies Global Structure - Establishes Four Global Divisions -
Adds Roles for Creative, Marketing & Innovation and North America
NEW YORK -- March 12, 2013
After more than a decade of growth, Wunderman, the billion-dollar, number
one-ranked digital and CRM agency network, restructured its offer for a new
generation of marketers and their need for real-time consumer conversations.
WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group.
Chairman and CEO Daniel Morel said Wunderman's 20+ specialized agencies in
social, mobile and data now fall into four divisions each with global reach:
Brand Experience, Consumer Engagement, Data & Insights and World Health. This
simpler, more transparent organization makes it easier and more efficient for
clients to access the expertise they need.
"Our mission is simple. Ensure our clients know what their competition
doesn't, and act upon it quickly. Today, that means tapping into real-time
consumer conversations and transactions and connecting them with every bit of
data we have accumulated,” Morel said. “Lester Wunderman, our agency founder
and chairman emeritus, was prescient in his advocacy for data-driven insights
to be at the heart of our business. Today, very few companies can derive as
much insight to craft locally relevant communication that can be leveraged
globally,” he said.
Wunderman Brand Experience
Focused on brand experience and customer acquisition over digital channels,
the Wunderman Brand Experience division provides e-tail environments, online
content and mobile innovations, and search and real-time optimization that
improve brand image and enhance consumer consideration. It comprises of
agencies owned or acquired over the past 10 years and many similar practices
we built around the world.
Sam Landers, who heads Designkitchen, has been promoted to president of the
Wunderman Brand Experience division and joins the Wunderman Executive Board.
Martin Conneen, the global client lead for Nokia, has been promoted to
division COO. Landers' priorities are twofold: 1) create greater continuity
and efficiencies across the units, and 2) seek ways to streamline new business
and operations to align more closely with Wunderman's global resources. The
result will be a more flexible and integrated global offering.
Wunderman Consumer Engagement
The engine of consumer retention is the Wunderman Consumer Engagement
division, which involves all things CRM at the global, regional and local
levels. This includes "always on" social, mobile, loyalty, and both
traditional and eCRM. When real-time consumer information is combined with
behavioral and transactional data, campaign messages, offers, channels and
timing can be customized and made more personal.
The search for a president to head this division continues. In the interim,
Morel will personally oversee its endeavors.
Wunderman Data & Insights
The Wunderman Data & Insights division, the hallmark of the agency since its
inception, supports the entire organization. At its core are three elements:
raw data; the integration and management of that data; and, insights derived
through sophisticated data processing, analytics and interpretation.
By owning, compiling, managing and mining data directly, clients benefit from
a more robust “big data” solution that includes: proprietary data, analytics
and optimization; data visualization, reporting and dash boarding; data
integration; and data management, CRM and loyalty implementation.
Gary Laben, who, in addition to his role as CEO of KBM Group, will serve as
president of the Wunderman Data & Insights division.
Wunderman World Health
Wunderman World Health is a specialist in driving customer engagement in
Pharma, Consumer Health and Health Services. As health care companies seek to
become more customer-centric, Wunderman World Health helps clients leverage
capabilities in data, digital and CRM to create relevant content, services and
tools that meet the industry’s new demands.
To build upon our success, we will aggregate our health care expertise under
the leadership of division president Becky Chidester. This includes our
strongest groups, RTC and new resources within KBM Group. The result will
enable us to share our expertise across divisions and apply learnings and best
practices in a more flexible way.
The restructuring also includes significant changes in creative, regional
operations, marketing & innovation and new business globally:
Creative: Morel is on the hunt for a global creative officer to evangelize
creative excellence and stir the agency's collective creative energy. The
person selected to fill this newly instituted role will counsel clients across
the board; help attract, develop and retain best-in-class talent; and be part
of the Wunderman Executive Board. Morel, who deems "creative as business
critical," said of the search: "Creative is central to the Wunderman
proposition. When fueled by the right data and insights, it is especially
powerful and business results soar.”
Regional Operations: Kass Sells has been promoted to president, Wunderman
North America, reporting to Morel. In this role, he will oversee operations
and retains his leadership role on Microsoft. As Seattle's managing director
and global client lead for Team Microsoft, Sells was behind the consolidation
of Microsoft’s global relationship marketing work with Wunderman as its single
RM agency of record; he also expanded the Seattle operation into a
full-service agency, serving multiple clients including T-Mobile USA. Sells
joins the Wunderman Executive Board.
Marketing & Innovation: Gurval Caer, founder of Blast Radius, takes on the new
role of Wunderman vice chairman, chief marketing officer. He will be
responsible for identifying and expanding business opportunities with our
clients and creating a network-wide innovation strategy. This includes
acquisitions, partnerships with media, content and technology platforms, and
overseeing the development of the corresponding strategy to drive business
growth for our clients. In this role, Caer will work closely with Morel.
New Business: As chief client officer, Stewart Pearson is now responsible for
the health and growth of Wunderman's new business roster. Pearson has been
leading new business and client development initiatives and has organized
winning teams for Microsoft, Nokia, Levi's, Coca-Cola and Best Buy. Pearson
will work across the agency's global resources as well as with discipline
experts to resource and orchestrate the capabilities that best serve the
business needs of our prospective clients. Morel also named Pearson to the
role of Wunderman vice chairman.
Andrew Sexton, 212-941-3726
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