Gartner Survey Finds 42 Percent of IT Leaders Have Invested in Big Data or Plan to Do So Within a Year

  Gartner Survey Finds 42 Percent of IT Leaders Have Invested in Big Data or
  Plan to Do So Within a Year

              Gartner Special Report Examines Trends in Big Data

Business Wire

STAMFORD, Conn. -- March 12, 2013

After a few years of experimentation and early adopter successes, 2013 will be
the year of larger scale adoption of big data technologies, according to
Gartner, Inc. According to a worldwide Gartner survey of IT leaders, 42
percent of respondents stated they had invested in big data technology, or
were planning to do so within a year.

"Organizations have increased their understanding of what big data is and how
it could transform the business in novel ways. The new key questions have
shifted to 'What are the strategies and skills required?' and 'How can we
measure and ensure our return on investment?'" said Doug Laney, research vice
president at Gartner. "Most organizations are still in the early stages, and
few have thought through an enterprise approach or realized the profound
impact that big data will have on their infrastructure, organizations and

Organizations are undertaking their big data initiatives in a rapidly shifting
technological landscape with disruptive forces that produce and demand new
data types and new kinds of information processing. They turn to big data
technology for two reasons: necessity and conviction. Organizations are
becoming aware that big data initiatives are critical because they have
identified obvious or potential business opportunities that cannot be met with
traditional data sources, technologies or practices. In addition, media hype
is often backed with rousing use cases.

"This makes IT and business leaders worry that they are behind competitors in
launching their big data initiatives. Not to worry, ideas and opportunities at
this time are boundless, and some of the biggest big data ideas come from
adopting and adapting ideas from other industries," said Frank Buytendijk,
research vice president at Gartner. "Still, this makes it challenging to cut
through the hype when evaluating big data technologies, approaches and project

Despite these challenges, Gartner predicts that by 2015, 20 percent of Global
1000 organizations will have established a strategic focus on "information
infrastructure" equal to that of application management.

In anticipation of big data opportunities, organizations across industries are
provisionally collecting and storing a burgeoning amount of operational,
public, commercial and social data. Yet in most industries — especially
government, manufacturing and education — combining these sources with
existing underutilized "dark data" such as emails, multimedia and other
enterprise content often represents the most immediate opportunity to
transform businesses.

Gartner believes that by integrating and analyzing a variety of data sources,
not just individually, organizations can achieve the most extraordinary
business insights, process optimization and, of course, decision making.
Although most of the big data hype is about handling the sheer size and speed
of data available, our research shows that the ultimate wins will be from
those making sense of the broadening range of data sources.

"Business and IT executives regularly say that information is one of their
company's greatest assets," said Mr. Laney. "Businesses are increasingly
managing and deploying information more effectively than ever, but certainly
not with the well-honed asset management discipline applied to their
traditional material, financial or other intangible assets. The application of
formal information valuation models will allow IT, information management and
business leaders to make better-informed decisions on information management
(IM), enrichment, security, risks, purchasing, collection, usage, bartering,
productization and disposal."

Additional information is available in the Gartner Special Report "Big Data,
Bigger Opportunities: Investing in Information and Analytics." The special
report can be viewed at
and includes links to reports and video commentary that examine the impact of
big data on enterprises.

Mr. Laney will provide additional analysis during the Gartner webinar, "Big
Data and Analytics Strategy Essentials" on March 26 at 9 a.m. and noon EDT. To
register for this complimentary webinar, please visit

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related insight
necessary for its clients to make the right decisions, every day. From CIOs
and senior IT leaders in corporations and government agencies, to business
leaders in high-tech and telecom enterprises and professional services firms,
to technology investors, Gartner is a valuable partner in over 13,000 distinct
organizations. Through the resources of Gartner Research, Gartner Executive
Programs, Gartner Consulting and Gartner Events, Gartner works with every
client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research
analysts and consultants, and clients in 85 countries. For more information,


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