HARMAN integrates Apple’s Siri into Ferrari

  HARMAN integrates Apple’s Siri into Ferrari

83rd Geneva International Motor Show

Business Wire

GENEVA, Switzerland -- March 12, 2013

The International Motor Show 2013 – HARMAN, the premium global audio and
infotainment group, is providing Ferrari in-car speech control. At the Geneva
Motor Show, Ferrari showcased the integration of Apple’s Siri in the latest
Ferrari FF model. This marks the first such system integration by HARMAN.

Due to the seamless combination of Apple’s technology with the existing head
unit, operation is just as simple as it is with any Siri enabled iPhone. A
long press of the infotainment system’s menu button on the steering wheel
activates Siri, while commands and audio feedback are picked up clearly and
played through built-in microphones and the car’s audio system. Additionally,
the volume is adjusted for better comprehensibility – just like the mobile
phone, where Siri stops any music being played once it is activated.

Michael Mauser, HARMAN’s Executive Vice President and Co-President of
Infotainment & Lifestyle Divisions, commented: “This Siri integration is an
important milestone in the cooperation between HARMAN and Ferrari. By
transferring the known modus operandi to the car, Ferrari offers its customers
the ease of use of their mobile devices with an embedded premium HARMAN
infotainment system.”

HARMAN at the Geneva Motor Show 2013

Visit HARMAN at this year’s Geneva Motor Show for more details and view the
company’s full portfolio of infotainment and lifestyle audio systems. HARMAN
is located in Hall 6, Booth 6240.


HARMAN (www.harman.com) designs, manufactures and markets a wide range of
audio and infotainment solutions for the automotive, consumer and professional
markets — supported by 15 leading brands, including AKG^®, Harman Kardon,
Infinity®, JBL®, Lexicon®and Mark Levinson®. The company is admired by
audiophiles across multiple generations and supports leading professional
entertainers and the venues where they perform. More than 25 million
automobiles on the road today are equipped with HARMAN audio and infotainment
systems. HARMAN has a workforce of about 13,900 people across the Americas,
Europe and Asia, and reported sales of $4.4 billion for the fiscal year ended
June 30, 2012. The company’s shares are traded on the New York Stock Exchange
under the symbol NYSE:HAR.

© 2013 HARMAN International Industries, Incorporated. All rights reserved.
Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of
HARMAN International Industries, Incorporated, registered in the United States
and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered
in the United States and/or other countries. Features, specifications and
appearance are subject to change without notice.


Darrin Shewchuk, +613-328-3500
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