Athleta Esprit de She Announces Girls on the Run International as 2013 National Charity Partner

  Athleta Esprit de She Announces Girls on the Run International as 2013
  National Charity Partner

 Life Time’s Athleta Esprit de She and Girls on the Run International Aim to
              Celebrate and Motivate Women and Girls of All Ages

Business Wire

CHANHASSEN, Minn. -- March 12, 2013

Driven by a collective goal to inspire young girls to live joyful, confident
and healthy lives, Life Time – The Healthy Way of Life Company(NYSE:LTM)
today announced Girls on the Run International as the official national
charity partner of its premiere athletic event series designed exclusively for
women, Athleta Esprit de She – The Spirit of Her Race Series.

Girls on the Run is a nonprofit organization that offers a 12-week positive
youth development after-school program for girls in 3^rd to 8^th grade. The
program focuses on developing and enhancing girls’ competencies to
successfully navigate life experiences along with promoting healthy habits for
lifelong fitness and wellness. The program culminates with the girls being
physically and emotionally prepared to complete a celebratory 5k running
event. Esprit de She participants are encouraged to donate to Girls on the Run
during registration for any of the 18 Athleta Esprit de She events, or they
can opt to fundraise for the organization on a national or local level through
participation.

“We are ecstatic that Athleta Esprit de She has invited Girls on the Run to be
its official charity partner for the debut season,” says Elizabeth Kunz,
President of Girls on the Run International. “Crossing the finish line is a
defining moment for both girls and women — no matter their age — and is worthy
of celebration. The shared desire to celebrate fitness and health, optimism
and strength will inspire the women of today and nurture the girls of
tomorrow.”

Designed exclusively for women, the Athleta Esprit de She Race Series features
18 fitness-inspired ‘happy hour’ 5k and 10k runs, cycle tours, duathlons and
triathlons for every pace and passion. The series kicks off on May 5 in Tempe,
Arizona, with a triathlon, and duathlon and subsequent races in key markets
like San Francisco, Minneapolis, Chicago, Denver and Houston will follow.

“In light of our focus on celebrating accomplishment and recognizing that life
extends beyond the finish line, we felt a special connection with Girls on the
Run,” said Athleta Esprit de She Brand Director, Lindsey Kurhajetz. “Girls
today are faced with increasing challenges and obstacles that can affect their
emotional and physical well-being. As women, it’s woven into our DNA to
nurture and support each other. Athleta Esprit de She offers the supportive
platform to flourish in the company of everyday women – those heroes we count
on to empower and instill the necessary confidence we all need to pursue our
dreams. Supporting young women via Girls on the Run is a natural extension of
our platform.”

In February, Life Time announced Athleta as the title sponsor of Esprit de
She. Athleta is also the exclusive national athletic apparel sponsor of Girls
on the Run. The synergy between these three brands’ focus on empowering and
supporting girls and women will amplify funding and awareness to make a
desirable impact on girls across America. Athleta Esprit de She is also
sponsored by LUNA bar, among others, who are on the long list of community
partners that support Girls on the Run.

To RSVP for any of the Athleta Esprit de She events, visitespritdeshe.com,
the official website of The Spirit of Her Race Series. Athleta Esprit de She
can be found on Twitter by following@EspritdeSheand by liking theEsprit de
She Facebook page.

About Girls on the Run International

Girls on the Run is a transformational physical activity–based positive youth
development program for girls in 3^rd to 8^th grade designed to develop and
enhance girls’ competencies to successfully navigate life experiences. At
Girls on the Run, trained and supportive coaches and volunteers teach life
skills through dynamic, conversation-based lessons and running games. The
program culminates with the girls being physically and emotionally prepared to
complete a celebratory 5k running event. The goals of the program are to
develop and improve competence, unleash confidence through accomplishment,
develop strength of character, respond to others and oneself with care and
compassion, create positive connections with peers and adults, and make a
meaningful contribution to community, all while establishing a lifetime
appreciation of health and fitness. Additional information about Girls on the
Run International can be found at www.girlsontherun.org.

About Athleta

Founded in 1998, Athleta is a premium fitness and lifestyle apparel brand for
women, outfitting female athletes in the ultimate performance apparel for
every athletic pursuit, from running to swimming to skiing to biking and
everything in between. Designed by female athletes for female athletes,
Athleta’s products blend high performance with feminine style. Athleta sells
its apparel, along with footwear and accessories, through retail locations
across the country, catalogs and its website, www.athleta.com. Headquartered
in Petaluma, CA, Athleta was acquired by Gap Inc. (NYSE: GPS) in September
2008 and is part of the Growth, Innovation & Digital division.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of March 12, 2013, the Company operated 105 centers under the
LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.

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Contact:

Life Time Fitness, Inc.
Lauren Flinn, 952-229-7776
lflinn@lifetimefitness.com
or
Girls on the Run
Amy Ellrod, 704-376-9817
aellrod@girlsontherun.org
 
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