21st Amendment "Lowers De Boom" in Ball 8.4-Oz. Cans
BROOMFIELD, Colo., March 12, 2013
BROOMFIELD, Colo., March 12, 2013 /PRNewswire/ --21st Amendment Brewery has
launched Lower De Boom barleywine style ale in cans provided by Ball
Corporation (NYSE:BLL). It is believed to be the first craft beer launched in
an 8.4-oz. can.
"Traditionally, due to their higher alcohol content, barleywines were served
in small bottles," explained Shaun O'Sullivan, co-founder of 21st Amendment
Brewery in San Francisco. "Lower De Boom is a powerfully balanced,
American-style barleywine packed with citrusy Pacific Northwest hops, making
the 8.4-oz. 'nip' can the perfect size to pay homage to the past."
"By being the first craft brewery to put their beer in our 8.4-oz. can, 21st
Amendment has found a unique way to differentiate their brand in a manner that
pays tribute to the past," said Robert M. Miles, senior vice president, sales,
for Ball's metal beverage packaging division, Americas. "Distinctive can size
and graphics are two great ways that brewers can elevate their brands in the
marketplace. And because cans are impenetrable to oxygen and light, the result
is better tasting beer, which is crucial to every successful brewer."
Lower De Boom will be available in stores and on draft in bars by April in 17
states that are part of 21st Amendment's distribution territories.
The 21st Amendment Brewery was opened in San Francisco in 2000 by co-founders
Nico Freccia and Shaun O'Sullivan. The 21st Amendment brews a variety of
hand-crafted beers that are sold on draft and in stores, including at their
brewpub, located just two blocks from the San Francisco Giants' ballpark. For
21st Amendment information, please visit http://21st-amendment.com.
Ball Corporation is a supplier of high quality packaging for beverage, food
and household products customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ approximately 15,000 people worldwide and reported 2012
sales of more than $8.7 billion. For the latest Ball news and for other
company information, please visit http://www.ball.com.
This release contains "forward-looking" statements concerning future events
and financial performance. Words such as "expects," "anticipates," "estimates"
and similar expressions are intended to identify forward-looking statements.
Such statements are subject to risks and uncertainties which could cause
actual results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Key risks and uncertainties are summarized in filings
with the Securities and Exchange Commission, including Exhibit 99.2 in our
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might affect our packaging segments include fluctuation in product demand and
preferences; availability and cost of raw materials; competitive packaging
availability, pricing and substitution; changes in climate and weather; crop
yields; competitive activity; failure to achieve anticipated productivity
improvements or production cost reductions; mandatory deposit or other
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loss of a major customer or supplier; political instability and sanctions; and
changes in foreign exchange rates or tax rates. Factors that might affect our
aerospace segment include: funding, authorization, availability and returns of
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uncertainties affecting segment contracts. Factors that might affect the
company as a whole include those listed plus: accounting changes; changes in
senior management; the recent global recession and its effects on liquidity,
credit risk, asset values and the economy; successful or unsuccessful
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litigation; strikes; labor cost changes; rates of return projected and earned
on assets of the company's defined benefit retirement plans; pension changes;
uncertainties surrounding the U.S. government budget and debt limit; reduced
cash flow; interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.
SOURCE Ball Corporation
Contact: Investors, Ann T. Scott, +1-303-460-3537, firstname.lastname@example.org, or Media,
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