Hop To It This Easter With The New Lands' End Kids' Dress-Up Collection

   Hop To It This Easter With The New Lands' End Kids' Dress-Up Collection

Lands' End has all the Easter Totes and styles for kids that dress up, dress
down and play well together

PR Newswire

DODGEVILLE, Wis., March 11, 2013

DODGEVILLE, Wis., March 11, 2013 /PRNewswire/ --Spring is around the corner
and so are many family occasions. From Easter to weddings and graduations,
Lands' End Kids has little ones covered with its new collection of dress-up
and dress casual clothing and accessories. Plus, come Easter morning, kids
will be hoppin' with joy as they search for treasures to place in their
stylish and durable Easter Tote.

(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

A new twist on a Lands' End classic, the Easter Tote features the same durable
canvas for which Lands' End is known. The totes can be personalized with
monogramming for $6. Order with monogramming by March 20 for delivery in time
for Easter egg hunting in their new Lands' End outfit.

Adorable Style, Fabulous Functionality
"Lands' End Kids designers are parents themselves. Each item has been
thoughtfully created for fuss-free, no-itch dressing with lasting comfort and
durability in mind. Our tags aren't scratchy, we offer adjustable waists and
soft fabrics. Most of our styles are also available in slim and plus for her,
slim and husky for him," said Liz Pierce, senior design director, Lands' End
Kids. "We work hard to create real value for parents with outfits that look
great and will work for more than just one occasion."

Girls  will find complete looks from headbands to ballet shoes with a touch of
feminine sparkle and shine. Look for bright colors, including saturated hues
of Rhubarb, Lavender Orchid and Laurel Blossom, plus soft pastels and more.

Boys will look sharp whether they're in suits and jackets or polos and pants.
The collection features a host of Poplin Shirts in checks and plaids, Blazers,
Cadet Pants and Shorts. Look for ties, belts and shoes to complete the look.

Pierce recommends the following dress-up and dress casual items for girls and

Great for Girls:

  oStock up on dresses. Lands' End Kids has a well-rounded collection, with
    everything from washable woven dresses in fun, bright patterns to a
    Sleeveless Shantung Dress for dressier occasions. Girls will find A-line,
    drop-waist and full-skirt styles designed to twirl.
  oConsider cardigans. In solids or patterns such as the Embroidered Dot
    Cardigan, cardigans are versatile pieces that dress up skirts or knit
    pants. Wear over sleeveless shirts for cooler spring days.
  oSkirts and skorts are spring staples. These easy-wear pieces dress up with
    a cardigan and tights, or can be dress casual with leggings and knit tops.
    Lands' End has great options with ruffles, eyelet fabric and feminine
  oLeggings and tights add comfort. Whether for warmth or added color,
    leggings and tights complete an outfit. Lands' End Microfiber Tights are
    silky soft with plenty of spandex to retain their shape with less pilling.
    Leggings feature flower details and sequin hearts at the hem.
  oAccessorize with the Multi Flower Headband, available in three colors or
    the Faux Pearl Necklace in Blue or Pink.
  oShoes and sandals are available in everything from Silver and Gold
    Metallic to flowers and glitter. While each look cute, they're designed to
    function well with slip-resistant rubber outsoles.

Best for Boys:

  oStart with woven shirts. Long Sleeve Poplin and Washed Oxford shirts are
    building blocks to dress-up style. Wear them with rolled sleeves for a
    casual style, or under a blazer and with a tie for dressier occasions.
    Consider a Striped Polo to take this classic style up a notch.
  oBlazers dress up any pant or short. Look for a Washed Chino and Seersucker
    Blazers. Pair the Seersucker Blazer with the Seersucker Cadet Pants for a
  oComfort with Cadet Pants and Shorts. This versatile collection will work
    for dress up as easily as dress casual. Each features an adjustable waist
    to ensure comfort and lasting value.
  oBoat Shoes or Buck Shoes? Mainstay Boat Shoes feature no-slip rubber
    soles. Ryland Classic Buck Shoes have rubber outsoles for long-wearing
    comfort. The choice is yours.

About Lands' End^®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

URLs: www.landsend.com/kids

SOURCE Lands' End

Website: http://www.landsend.com/
Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
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