Effektif: BPM veteran Tom Baeyens takes off to the cloud by securing Euro 1.2m
funding by Signavio
SUNNYVALE, Calif., March 11, 2013
SUNNYVALE, Calif., March 11, 2013 /PRNewswire/ -- Tom Baeyens, inventor of the
widely used Open Source projects jBPM® (part of JBoss®, acquired by Red Hat,
Inc.) and Activiti® (now part of Alfresco Software, Inc.) today announced
Effektif, a new cloud-based Business Process Management (BPM) solution for
process automation. Signavio provides funding and leverages its marketing and
sales channels to boost Effektif's growth.
"jBPM and Activiti are powerful on-premise BPM stacks that are used globally.
Seeking a shift towards the cloud, I decided to leave the Activiti project
late last year and start Effektif," Tom Baeyens, CEO of Effektif, explains.
Unlike many other BPM suites, Effektif targets the business user directly by
allowing the implementation of people-centric business processes very quickly.
Effektif combines the best of BPM and collaboration tools while leveraging
existing email infrastructure, rather than replacing it. With its cloud-only
approach and pay-per-use pricing, Effektif's SaaS based solution lowers the
entry barrier to BPM automation and is suitable for both large and small
"Using his expertise in mission-critical business operations technology, Tom
has built two of the world's leading automation platforms. He is a widely
recognized leader in the BPM space," Gero Decker, Co-CEO of Signavio, says.
"We were looking for a cloud-based process automation framework to complement
our product for some time. The combination of Effektif and Signavio now
provides both small and large enterprises with a completely new way to
automate their processes."
Signavio is investing €1.2m in Effektif to accelerate product development and
establish sales operations worldwide. "It is not only the capital investment
and modeling technology that makes Signavio's participation so compelling, but
also their experience in building a high growth BPM company," Tom Baeyens
says. Some of Signavio's HTML5 and user experience experts will join the
Effektif team. "Their expertise in delivering a highly reliable and
easy-to-use cloud (SaaS) platform for business users was also an important
consideration. We are both thrilled about the opportunity to improve how work
is done, one process at a time."
Red Hat, jBPM and JBoss are registered trademarks of Red Hat, Inc.
Activiti and Alfresco are registered trademarks of Alfresco Software, Inc.
All other trademarks are the property of their respective owners.
Effektif was founded by Tom Baeyens in Belgium in December 2012. The company
provides a BPM solution in the cloud that allows business users to implement
their processes in minutes. As part of the Signavio investment, Effektif
relocated to Berlin, Germany and Torben Schreiter, Co-CEO of Signavio, joined
Effektif's board of directors.
Signavio is a Berlin and Silicon Valley-based cloud provider in the BPM space.
Founded in 2009, the company's 40 employees serve more than 400 customers
worldwide. The Signavio Process Editor is a collaborative business process
modeling tool that makes it easy to get all stakeholders involved in process
design and improvement. With innovative products such as QuickModel, Signavio
is a recognized leader and award-winning software provider.
Head of Communications
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