Great British Chefs Announces "Cooking With Kids" Campaign in Association With Tesco

Great British Chefs Announces "Cooking With Kids" Campaign in Association With

  PR Newswire

  LONDON, March 11, 2013

LONDON, March 11, 2013 /PRNewswire/ --

Great British Chefs (GBC), the award-winning recipe site, is launching a
"Cooking with Kids" campaign in association with Tesco to encourage parents to
get their kids cooking, using exclusive new recipes, cookery guidelines,
virtual masterclasses, chefs Q&A's, instructional videos and a mobile app for
the iPhone and iPad.

Over 100 new recipes from over 20 of Britain's greatest chefs, including
Marcus Wareing and Nathan Outlaw, will encourage children to make delicious
food from scratch with their parents. These will be available from early March
in time for Mother's Day and Easter on and .

A free iPhone/iPad app ("Kids Recipes"), building on the three previous award
winning apps from Great British Chefs, will launch in April and will include
additional exclusive content.

Aimed at children aged five to 12 these recipes will be a take on old
favourites or will provide little twists that inspire. Recipes include a
fabulous Rice Krispie Fish Fingers with tangy mayo, Spaghetti and meatballs
with mini garlic bites, Crunchy cereal bars, mini curried Shepherd's pie,
Rarebit Soldiers and Speckled chocolate cornflakes.

Marcus Wareing, one of the chefs involved, said, "For me, cooking is one of
the most important life skills, teaching you provenance, nutrition,
organisation, budgeting and timekeeping. Getting my children involved in the
cooking process means they are so much more enthusiastic about trying new
foods in the dishes they've created. That's why I've developed a selection of
innovative recipes for children to cook that use different ingredients and
varying technical skills for Great British Chefs."

As a gift to your child that keeps on giving, cooking has both short and long
term benefits. These include a positive impact on eating habits, spending
quality time with family, building self-confidence, developing numeracy skills
and of course it's great fun.

With Britain in the grip of an obesity epidemic, parents who want their
children to grow up to be healthy adults should give them and apron and let
them cook with Great British Chefs.

The Cooking with Kids initiative launches on March 7th and the Great British
Chefs Kids Recipes App is available for free for the iPad and iPhone from the
end of April.

For further information including images and interview requests, please
contact:Mary Jones, Great British Chefs Tel: 020 3 008 6815 Email:

About Great British Chefs: Great British Chefs ( ) is a digital publisher championing the best
chefs across Britain. Founded in 2011 Great British Chefs has a following of
nearly 200,000 on Google+ and almost 90,000 on Facebook. With over 80
award-winning chefs from all over the world, but living in Britain, we
showcase hundreds of their recipes, with stunning photographs, how-to videos
and award winning apps. Great British Chefs represents the go-to place for
people who want to be inspired by the best chefs in Britain, learn how to cook
their award winning dishes and find out about their restaurants.

Facebook:  Twitter:  App:

"Cooking with Kids" Initiative details Selected chefs including: Marcus
Wareing, Nathan Outlaw, Galton Blackiston, Josh Eggleton, Colin McGurran
Shaun Rankin, Bruno Loubet, Mark Dodson, Andy Waters, Marcello Tully, Adam
Gray, Dominic Chapman, Lisa Allen, William Drabble, Alyn Williams, Frances
Atkins, Alfred Prasad

The How to videos include: how to separate an egg, how to evenly roll dough,
how to make and use a piping bag, how to knead bread and over 20 others.

Contact: Mary Jones,, +44(0)20-3008-6815
Press spacebar to pause and continue. Press esc to stop.