MMT Partners with NUVI™ to Deliver Real-Time Consumer Reactions to OOH Advertising

  MMT Partners with NUVI™ to Deliver Real-Time Consumer Reactions to OOH

Business Wire

NEW YORK -- March 11, 2013

Metromedia Technologies (MMT), the graphic production & design company which
revolutionized billboard postings over 2 decades ago with its proprietary
digital paint system, has entered into a partnership with NUVI™ in order to
provide the OOH industry’s first real-time consumer reaction platform. Founded
in 2011, NUVI delivers elegant visualizations of social media dialog to web
portals and mobile devices so that brands may respond to and interact with
their fans.

NUVI’s CEO, Dave Oldham, calls it “real-time visual intelligence for social
media” minimizing time and expense to identify customer needs and react to
issues. “In today’s market, relationship is the differentiator and the
proliferation of social media provides a hot bed worth mining for insights and

Michael Kakoyiannis, President and CEO of MMT, adds: “There are studies
proving out-of-home advertising works, but to be able to bring real-time
consumer reaction to a customer is a true game changer. NUVI’s dynamic social
listening model allows ‘venue-centric’ intelligence, so a brand can determine
not just if a campaign is working, but where it’s working best.”

With the rapid expansion of social media today, the ability to tap into
insights and manage consumer expectations has become vital. According to NUVI,
more than 1 billion tweets are pushed every few days and Facebook now boasts 1
billion users, making this tool particularly useful. In addition, out-of-home
ad spending has been trending upward propelled by digital out-of-home, with PQ
Media forecasting 12.4% growth in U.S. digital out-of-home revenues for 2012,
to $2.3 billion.

MMT is amedia display company serving the advertising, sports and commercial
graphics industries since 1987 with innovative systems and solutions for large
format installations, whose mission is to identify and create exceptional
visual experiences that exceed client expectations and yield outstanding

NUVI™is a real-time analytics company focused on social media listening,
engagement, and reporting. NUVI's web software platformmakessocial
conversations actionable and insightful using elegant dashboards and unique
visualizations. Spun out of creative agencyStruckin 2011, NUVI is rapidly
becoming the tool of choice for innovative and socially intelligent
organizations and is the exclusive partner in the wire service industry of the
world's leading commercial news wire, Business Wire, a subsidiary of Berkshire


Diane Cimine, 917-847-9014
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