SoundBite Communications Extends Its Global Reach With Channel Partner Grupo Astel

SoundBite Communications Extends Its Global Reach With Channel Partner Grupo

Spanish Reseller to Offer SoundBite's Award-Winning Customer Experience
Management Solutions

BEDFORD, Mass., March 11, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications,
Inc. (Nasdaq:SDBT), a provider of customer experience management solutions,
today announced it has signed a new reseller in Spain, Grupo Astel, a contact
centre network specializing in customer relationship management.

The agreement provides Grupo Astel the opportunity to promote and resell
SoundBite's cloud-based solutions to new and existing clients to help them
lower operating costs, improve revenue, and deliver a better customer
experience to their customers.

"SoundBite Communications is extremely pleased to have Grupo Astel join our
Business Partner Program," said Jay Reilly, Managing Director of SoundBite UK,
Ltd. "SoundBite continues to expand its capabilities and clients in Western
Europe, and partnering with a reseller with Grupo Astel's strong local
presence, market knowledge and extensive experience in the contact centre
market should prove to be an excellent way to help us achieve our channel and
global goals."

SoundBite Engage, a cloud-based multi-channel communications platform, enables
better customer experience through personalized, automated and agent-assisted
dialogs that increase proactive customer engagement across the full consumer
lifecycle – marketing, customer care, collections, and payments.It also
enables cross-channel communications to elegantly preserve customer
conversations across multiple touch-points; easily moving between voice, text,
email, and web silos in real-time, without losing the thread of the

SoundBite Insight, a preference management platform, helps organizations
design more intelligent, relevant and targeted proactive customer
communications strategies that optimize business results. Organisations are
able to create a holistic view of their customer communications by
centralizing the ongoing tracking and management of stated preferences,
observed customer behavior, profile data and carrier-supplied deactivation

Jose Guillermo Nieto, Astel Madrid Director, added, "For our clients in the
telecom, financial services and utilities markets, we see numerous cost and
time to market advantages that leading cloud-based solutions like SoundBite's
offer versus traditional solutions. The organisations we work with have large
consumer bases and we believe that SoundBite's focus on providing proactive
customer engagements will deliver value and financial improvements for our
clients- and ultimately a better overall customer experience for their

About SoundBite Communications

SoundBite Communications is a customer experience management company with deep
expertise in delivering cloud-based mobile marketing, proactive customer care,
and collections/payments solutions.More than 450 global end-clients,
including nearly 50 Fortune 500 companies, leverage SoundBite's proactive
multi-channel communications and preference management platforms to power 2.5
billion personalized and compliant customer interactions annually across the
full consumer lifecycle.Visit and follow us @SoundBiteComm for
more information.

The SoundBite Communications, Inc. logo is available at

About Grupo Astel

Grupo Astel is a contact centre network with more than twelve years of
experience and specialized in customer relationship management. It combines
powerful central services with the personal attention, quality and flexibility
of a network of local offices, providing better proximity to the customer.

SOUNDBITE is a registered service mark, and SOUNDBITE ENGAGE and SOUNDBITE
Insight are service marks, of SoundBite Communications, Inc.

CONTACT: Company Contact:
         Lynn Ricci
         SoundBite Communications
         +1 781 897 2696
         Grupo Astel Contact:
         Jose Guillermo Nieto
         Astel Madrid Director
         (+34) 91 572 0263

SoundBite Communications
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