NCM Media Networks Presents Upfront Event on May 15, 2013

  NCM Media Networks Presents Upfront Event on May 15, 2013

  The Number One Network on Weekends to Showcase the Best of the Big Screen

Filmmaker Guillermo del Toro to Give an Exclusive First Look at “Warner Bros.
                 Pictures and Legendary Pictures Pacific Rim”

Business Wire

CENTENNIAL, Colo. & NEW YORK -- March 11, 2013

Taking its place among the top national networks once again, NCM Media
Networks (NCM), a leading integrated media company reaching U.S. consumers on
screen, online and through mobile technology, will host its second annual
upfront luncheon presentation event at New York City’s AMC Loews Lincoln
Square movie theater on May 15, 2013.

In an increasingly fragmented media environment, NCM Media Networks offers
blockbuster opportunities for brands to reach over 700 million moviegoers a
year. NCM is America’s number one network on weekends, consistently ranking
higher than most TV and cable networks on Fridays and Saturdays.* For
advertisers, NCM’s FirstLook pre-show program is a unique video option that
features the reach of broadcast and the highest levels of “DVR-proof” big
screen engagement. Coming off a year of record box office and movie
attendance, 2013 is poised to be another big year on the big screen.**

Who:      NCM Media Networks the top national cinema network reaching
             moviegoers on-screen, on-site, online and on the go.
             
What:        NCM Media Networks Upfront Event, showcasing the best of the big
             screen.
             
             Filmmaker Guillermo del Toro, director of box office hits
             including “Pan’s Labyrinth” and “Hellboy,” will give the audience
             an exclusive first look at his much-anticipated summer sci-fi
             action adventure “Pacific Rim,” including never-before-seen
             footage from the Warner Bros. Pictures and Legendary Pictures
             movie.
             
             Lunch will be served.
             
When:        Wednesday, May 15, 2013
             12:30 - 2:00 p.m.
             
Where:       AMC Loews Lincoln Square Theater
             1998 Broadway (between 67th and 68th Streets)
             New York, NY 10023

“Cinema rules the weekends when TV viewership is lowest,” said Cliff Marks,
president of sales and marketing with NCM Media Networks. “With some of the
best engagement, recall, and likeability in the media business, cinema is the
one place where marketers know that their ads will be seen, providing the
perfect complement to their traditional TV media plans. After the spectacular
turnout we had at our first upfront event last year, I’m proud to present the
sequel!”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes over 19,300 screens
(approximately 18,500 digital). During 2012, approximately 710 million patrons
attended movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)

*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min
qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July 2012; Nov
2011.

**According to Box Office Mojo.

Contact:

NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com